| 5:06 pm on Nov 3, 2003 (gmt 0)|
From the above link:
|2,000 participants comprising a representative Internet sample responded in this survey. We estimate the sampling error for this study to be +/- 2% at the 95% confidence level. |
| 7:57 pm on Nov 4, 2003 (gmt 0)|
Your figure gives 27% can't see it (73% can). This illustrates how audiences can differ. It's also scary. I'm sure a lot of us assumed everyone could see Flash.
I guess this means that performing ongoing non-intrusive checking of what your real audience can actually see is important.
| 2:20 am on Nov 5, 2003 (gmt 0)|
Another gotcha is this. The numbers they quote are for *any* version of the Flash player. The install base of more current versions will be smaller.
| 2:29 am on Nov 5, 2003 (gmt 0)|
Hmmm.... I'm one of the 3%.
But 97% seems like it would be high. Maybe I'm more out of touch than I thought.
| 3:43 am on Nov 5, 2003 (gmt 0)|
I've always thought that estimate sounded high.
Of the non-computer professionals I know, I'd estimate that no more than 50% would even have a clue how to downstall and install Flash.
| 7:09 am on Nov 5, 2003 (gmt 0)|
Flash does get installed automatically so it could be high.
I don't see details of the research method in the report. I also take it the estimated error is from Macromedia not from NPD. From a quick check of the NPD site their panels are self selected with the promise of
- Making a difference
- Earning money
- Having fun
I'm not sure how much this self selected group differs from the general Internet population. Anyone got any ideas?
Anyone got their own data?
(Notice that the prevalence of Flash 6 is in the low to mid 80's but version 5 format is mid to low 90's.)
| 4:17 pm on Nov 5, 2003 (gmt 0)|
I do think that NPD is not getting the not so computer-savvy users, and that they're attracting people for the panel that are, let's say "fun-oriented." The kind of people that will have Flash installed.
However, they're likely to make some kind of correction. But I believe researchers in general tend to be too optimistic about their sample being representative.
| 5:15 pm on Nov 5, 2003 (gmt 0)|
Well, I know of a State agency that has blocked Flash content for two reasons - security and bandwidth. Browsers may have it installed, but none of the content gets through servers/firewalls.
Wonder if there are other large organizations that do the same?
| 5:48 pm on Nov 5, 2003 (gmt 0)|
It's not on my PC, at least not integrated into the browser. Or any of the computers that I manage for that matter (two small networks and a handful of hardware clients). Guess I am the minority but somehow I don't feel bad about this.
Flash is abused 90% of the time for ad content that I don't care to see (or hear) or suck my bandwidth. If there is an animation I want to enjoy I just download it first and play it back outside the browser.
| 1:28 am on Nov 9, 2003 (gmt 0)|
97% may have "some" version of flash installed - but the reality is that many developers "insist" that you have the latest version to see their content.
And nothing annoys me more than having the popup appear to ask me to download the latest version of flash to see some clown's banner advertisement! NFI