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Press releases for new sites

WebmasterWorld Senior Member marcia us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 64 posted 2:36 am on Dec 30, 2000 (gmt 0)

Is distributing press releases to announce a new site effective? If so, where are the most logical, effective places to distribute them - online, offline? General publications, specialized targeted publications?



WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 64 posted 10:53 pm on Dec 30, 2000 (gmt 0)

In my experience, PR is not nearly as effective as, say, two years ago. A new website is pretty much a big yawn these days, unless there's a really hot angle.

Two of my new clients this year went the PR route at launch, and they hired PR professionals. The results were very slim in print, and almost no traffic came to the website. It took search engine placement and advertising to get anything solid happening. In review, it was money and effort down the drain.

PR is as vast a field as SEO, and its changes are just as volatile. If you haven't checked this out, you may appreciate this resource for online PR (including a professional discussion list) at audettemedia.com [audettemedia.com].

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