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'Clicks And Bricks' catching up

 3:13 pm on Dec 27, 2000 (gmt 0)

'Clicks And Bricks' Make Gains in Holiday Shopping [reuters.com]



 8:07 pm on Dec 27, 2000 (gmt 0)

... for brand name retailers with stores on the ground, online orders tripled, Yahoo Shopping vice president and general manager Rob Solomon said.

Along this theme of confidence being slim for the pure-play sites, this year I encouraged (nearly demanded) a web-only client to add a street address to their contact info in the page footer. I can't say this is the only reason their sales nearly tripled over last year, but it surely must have helped.

A reviewer on a major site assumed that this client also had a "bricks" store front - -which they don't, it's just a home address. She sent them lots of nice, high conversion rate traffic.


 10:12 pm on Dec 28, 2000 (gmt 0)

More holiday online sales info:

"Retail categories experiencing the highest level of growth in sales compared with holiday 1999 included Home and Garden (+277.1 percent), Toys (+158.5 percent) and Food and Wine (+77.4 percent). Entertainment goods (including compact discs, videos and DVDs) remained the retail leader in popularity among Web shoppers, representing a quarter of all online transactions (excluding services such as travel) for the holiday season.

For the first time, women made up the majority of holiday shoppers (at 56 percent, compared with 50 percent in 1999) and are positioned to become the power behind online shopping." -article here [biz.yahoo.com]

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