| 3:33 pm on Jan 21, 2003 (gmt 0)|
We change the appearance of our corporate website 2-3 times a year. Even though our products are not seasonal, it's nice to switch up the feel of the interface occasionally (Christmas, Canada Day, St. Patricks Day, Halloween etc..)
It doesn't have to be a drastic change, maybe just adding some seasonal colours or changing up your logo a tad.
I appreciate the effort that websites make to "freshen up" their look. AlltheWeb is a good example. It's nice to know that companies have the time to get into a holiday spirit, whatever the holiday may be.
| 6:37 pm on Jan 21, 2003 (gmt 0)|
We're a product-oriented site and we keep a special area up for Seasonal-related merchandise and we enhance it's placement on the home page when we update it/change the theme. Prominent placement and update notification always spikes the traffic.
| 7:12 pm on Jan 21, 2003 (gmt 0)|
jp, you just highlight the season then, but don't change the look of the background colors and such?
See, we basically change the banner to a different background, but all the buttons are in the same place. And same with our navigation, we just use CSS to change the colors of the background and buttons there, but we never move them.
| 8:20 pm on Jan 25, 2003 (gmt 0)|
Don't you think drastic changes look tacky and opportunistic?
I think the most powerful branding and marketing are subtle marketing and mystery marketing. Things that make people think.
| 4:40 am on Jan 26, 2003 (gmt 0)|
>> Don't you think drastic changes look tacky and opportunistic?
Define drastic! LOL
Personally, I like it when a company pays homage to the seasons/holidays and changes their site to suit. Whether they be a cart or a services oriented site makes no difference. It says "we're human and we can relate" so I'm all for seasonal/holiday changes.
| 3:49 pm on Jan 27, 2003 (gmt 0)|
Personally, I don't like having the site change. I would like it to be subtle. Not only do we sell seasonal items, but the majority (75%) of the things we sell are birthday related, and many people have multiple children and may but items many times a year. Each time they come back, the site looks different, and may take a second for them to adjust.
I'd like to set the site to look the same, but maybe designate a corner of the site to 'honor the season'. Right now whenever I go to my own site I almost want to puke because it is valentine pink. Ughh.
| 3:36 pm on Jan 28, 2003 (gmt 0)|
I work for a mid sized retailer and one of things I am trying to convince our advertising department of is to have a synergy between online/offline catalogs/merchandising. For example when We have a big catalog for Valentine's Day we should send out an email similarly themed, We should also change the homepage to feature the new catalog.
One of company's that I think does this really well is the "secret" lingerie company.
| 4:56 pm on Jan 28, 2003 (gmt 0)|
Just thinking about some Valentine related content/ad on my site.
What do you think about a countdown to Valentine Day?
| 5:26 pm on Jan 28, 2003 (gmt 0)|
We are trying "you only have X days left to order for valentines day using ground shipping".