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Verisign SSL - is their seal worth it?
Verisign seal = more sales?
donaldv




msg:642498
 2:13 pm on Jul 6, 2006 (gmt 0)

Hello,

We need to renew our SSL certificate and we were wondering if its worth to invest an extra $300 to get a Verisign certificate and be able to display their seal. Do you think this will translate to better sales rate?

Thanks!

 

lorax




msg:642499
 11:29 pm on Jul 6, 2006 (gmt 0)

If the only reason you want it is if it will translate into more sales then I'd say forget it and get yourself something cheaper. The buying public is largely unaware of the differences between the labels for SSL certs.

MrFishGuy




msg:642500
 1:21 am on Jul 7, 2006 (gmt 0)

Agreed. Most people wouldn't know how to check a certificate to see who it's issued by anyway.

rmang




msg:642501
 1:35 am on Jul 7, 2006 (gmt 0)

I'll be the voice of dissention and say that the Verisign name is one that many people do recognize, and the correct use of their dynamic seal shown in the proper location can lend more "credibility" and a feeling of "security" more so than another generic SSL seal.

It depends on your customer demographic as to whether or not brand name recognition plays a part in increasing sales.

sniffer




msg:642502
 2:31 am on Jul 7, 2006 (gmt 0)

We just paid the premium price for their seal. Im hoping it makes a difference. The seal looks good on our site. I uploaded the different seals of other companies to see how they compared, and most didnt look anywhere near as good in my mind. I could be fussy though

donaldv




msg:642503
 12:48 pm on Jul 7, 2006 (gmt 0)

Our products sell for $150-250, its enough we will have two extra sales a year and we covered their high cost. The question is, how many people know this sign and much "better" is it from lets say a geotrust seal or any other seal.

lgn1




msg:642504
 3:52 pm on Jul 7, 2006 (gmt 0)

The big factor will be IE 7 and high assurance and low assurance SSL certificates.

Low assurance certificates are validated against domain names, while high assurance certificates are validated against the business.

In the past we have been able to get away with the cheap low assurance certificates, because the user cant tell the differnce (unless they are really savy).

With IE7, Low Assurance certificates will display with a warning message, or a yellow url bar instead of green.

Low Assurance certificates will stick out like a sore thumb. And with Microsoft forcing updates on average consumers, IE7 will be implemented pretty quick, once it rolls out.

Now other companies other than Verisign offer high assurancce certificates (at a higher price), but the days of getting single or double digit certificates and running a credible business will soon be over.

donaldv




msg:642505
 4:07 pm on Jul 7, 2006 (gmt 0)

if what you are saying is right then we might see the prices rise soon...

pageoneresults




msg:642506
 4:08 pm on Jul 7, 2006 (gmt 0)

We've been using < $50 Starfield Certs for quite some time now. We've never had any issues to contend with and the users are oblivious to them anyway, or at least most are.

We typically include an opening paragraph that let's the user know that the information they are submitting is being transmitted securely via SSL. Very few consumers even know what SSL is. They need it in writing.

While I think the seals add a level of credibility, there needs to be a bit more than that. Paying $300 for something you can get for less than $50 just doesn't add up for me.

I'm also finding that the dynamic seals can present performance issues depending on the response time of their servers.

More Sales?

Seals of credibility usually perform well. BBB, Chambers, Organizations, Memberships, etc.

sniffer




msg:642507
 12:46 am on Jul 8, 2006 (gmt 0)

I'm also finding that the dynamic seals can present performance issues depending on the response time of their servers.

the flash versisign logo wouldnt even load in IE on our site

bwnbwn




msg:3002961
 6:58 pm on Jul 11, 2006 (gmt 0)

I use Comodo Group
I am trying to figure what group I stand in a low assurance or high assurance ssl. Cost wise was low compared to Verisign

I had to send in Article of Incorporation, banking information and other forms of proof of company name business and website address.

2 year certificate was 160 bucks or close to it..verisign wanted 350 a year or more. Really can't remember the exact cost all I know there was a big difference.

please explain
''Low assurance certificates are validated against domain names''
"high assurance certificates are validated against the business"

I would assume from what I had to prove I have a high assurance certificate at a low price....Be intresting to see as I don't want to find out the hard way..

lgn1




msg:3003903
 12:26 pm on Jul 12, 2006 (gmt 0)

If you had to send in articles of incorporation, it is most likely you have a high assurance certificate.

With a low assurance certificate, they do very little if not checking, other than seeing if the domain name is valid, and your phone number works.

lgn1




msg:3003908
 12:34 pm on Jul 12, 2006 (gmt 0)

One thing of interest, Verisign bought Geotrust in May. They now own, Thwate and Geotrust.

At least Verisign has lowered it prices to a point where it is at least worth considering.

I did a check of several sites that used Verisign, and most of them don't even bother showing that they are using Verisign on the home page, or any page other than the final checkout.

You think if some company is going to pay a premium for Verisign, then they would show the seal on the home page to tell the customer instantly they are using a branded trusted certificate.

Or maybe it has reached the point, where the customer does not care or have a clue about certificates.

In which case, Verisign is losing its branding power as a trusted site.

I know of a few sites that are making close to 10 million dollars in sales, and they are to cheap to use Verisign. Makes you wonder.

bwnbwn




msg:3004145
 3:22 pm on Jul 12, 2006 (gmt 0)

"I know of a few sites that are making close to 10 million dollars in sales, and they are to cheap to use Verisign. Makes you wonder."

Oranges ar Orangers no matter what you pay for them I assume it isn't about being cheap it is a matter of not needing to overpay for a product that is just as good if not better.

Remember when the Toyota began selling cars in the USA they were labled "cheap" and snubbed by the elite well seems to me that has changed quite a bit and I feel why overpay some company so they can pay some CEO a quadzillion to say we are the best...My feelings is who cares...Google uses the cheapest servers switches ect. to run their business why not I be smart and do the same.

I agree with you some are just to cheap and not worth getting.

I thought by what I had to do to get certified I had a good cert. just is 99.00 verses 300.00 I am no brain surgeon but this was a no brainer for me.

jay5r




msg:3004355
 5:18 pm on Jul 12, 2006 (gmt 0)

According to Verisign, no one is issuing high assurance certificates yet...

[verisign.com...]

pageoneresults




msg:3004383
 5:32 pm on Jul 12, 2006 (gmt 0)

Or maybe it has reached the point, where the customer does not care or have a clue about certificates.

Most customers are clueless when it comes to SSL. Again, you usually have to provide it in writing somewhere on the page where they are submitting personal/financial information etc. The seal itself is just one part of the equation.

lgn1




msg:3004702
 9:51 pm on Jul 12, 2006 (gmt 0)

High assurance certificates are being issued, however the
**new high assurance certificates**, standards will not be finalized until later this summer.

Comodo is actually offering free upgrades to the new high assurance certificate standard, when it is available.

If you have a low assurance certificate, this might be the time to upgrade to a high assurance certificate.

Once IE7 is out and alot of websites start showing the yellow bar, the certificate authorities are going to realize their is going to be cash cow in this. Im going to upgrade now, rather than risk getting milked later.

bwnbwn




msg:3008013
 7:01 pm on Jul 14, 2006 (gmt 0)

lgn1
Very good information thanks for letting me know I will be looking for it when needed.

BananaFish




msg:3019605
 11:48 pm on Jul 23, 2006 (gmt 0)

As someone in the industry, I look at a big company with a Komodo or a Go Daddy certificate as being "cheap". But I'm not sure if this carries over to the general public. If you want to show that your business is verified to improve consumer confidence, GeoTrust may be the best choice, their "TrueBizID" goes for $349, however they have many resellers that offer them at a 50% discount.

Bewenched




msg:3023457
 1:26 am on Jul 27, 2006 (gmt 0)

Now that Verisign is owned by PayPal is the name still as valid? Personally I use Thawte for our site.

jwolthuis




msg:3023552
 3:08 am on Jul 27, 2006 (gmt 0)

Once IE7 is out and alot of websites start showing the yellow bar, the certificate authorities are going to realize their is going to be cash cow in this.

Yellow bar is for suspected phishing sites, not low-assurance certs.

topher




msg:3032043
 8:44 pm on Aug 2, 2006 (gmt 0)

Is the issue customer trust or security? As far as HTTPS is concerned, isn't it all about encryption level?

If it's about trust, spend whatever you want, but I think there are other things to do that many customers will respond positively to.

Join BBB-Online and display their icon. Make sure a link to your About Us page is prominent, and the page includes contact info. If you can, point out how long you've been selling on the web and other company background info. Make sure your Contact page is complete, with addresses, phone numbers, etc. Offer a link to your privacy policy and security-practices pages. Got testimonials? Have you been featured in the business press? - if so, provide a link to that and any documentation of community (either physical or web) service/participation.

And most importantly, make sure your site is styled and presented to instill a sense of trust in your customers, that you respect them and their private information, and that you'll be there for them should something go wrong with either your products or your service.

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