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Hacker Safe Split Test
Does the hacker safe logo lift conversion?
DirigoDev




msg:622928
 2:38 pm on Jun 23, 2006 (gmt 0)

A/B Test on Hacker Safe Logo - ScanAlert.com

Group#Conversion
Alpha 2855 .053940% No Hacker Safe Logo
Beta 2793 .052986% Hacker Safe Logo

The Hacker Safe Logo is giving me negative numbers. B to C. Age: 40+ Gender: Women

I am satisfied with the service due to PCI compliance and its help in focusing resources on making our servers far more secure. We were sold on the anticipated lift in conversion. For $1800 we could have hired a security firm to lock down our servers. I'd love to see more split test data from other users.

Could it work for some and not others? We're going to keep playing with logo placment to see if we can make it work. I will post results as they come.

David Addison

 

Matt Probert




msg:622929
 4:16 pm on Jun 23, 2006 (gmt 0)

There is no such thing as "hacker safe". Indeed, claiming your site to be safe from hackers is begging hackers to break in and prove you wrong!

Matt

Raymond




msg:622930
 4:42 pm on Jun 23, 2006 (gmt 0)

It's like you go to a restaurant and the owner tells you the kitchen is RATS and cockroaches free. I am not sure about you, but I'd leave.

If I like your store enough that I'd buy from you, you bet I expect the transaction is hackers free. You don't have to remind me that. Just like people "expect" the kitchens in the restaurants they go to are rats free, although deep down people do know that most restaurants kitchens have rats.

crak_bot




msg:622931
 4:57 pm on Jun 23, 2006 (gmt 0)

Thanks for posting your results. I really don't understand how they claim to increase conversions by making a site "Hacker Safe". The reasons are:

1) Hacker Safe does virtually no advertising to the general public that I have seen to help educate people on what their certification means. They only advertise to merchants. The average Joe does not know what a Hacker Safe cert is.

2)Are consumers afraid of "hackers"? I don't think so. All of the stories of personal data being leaked by big companies has been due to mistakes or errors on the companies holding the info, not sinister hackers stealing it.

3) Most consumers are aware that if your credit card number is stolen and used fraudulantly your loss is very limited these days. Someone can steal your identity and cause you problems, but merchants don't hold all of this info so it is not relevant.

Just my two cents.

hoosierdraft




msg:622932
 6:07 pm on Jun 23, 2006 (gmt 0)

That "hacker-safe" logo benefits only one person, ScanAlert. I don't care how much money they throw at NRF to spout their contrived propaganda about A/B testing that shows conversion rates that improve by 50%, there all a pack of lies. And only designed to get in your pocket!

CernyM




msg:622933
 7:38 pm on Jun 24, 2006 (gmt 0)

Our A/B testing results were similar. We were somewhat better off without the logo than with.

luckychucky




msg:622934
 12:37 pm on Jun 25, 2006 (gmt 0)

[webmasterworld.com...]

Peter Cornstalk




msg:622935
 4:25 am on Jun 27, 2006 (gmt 0)

Hacker Safe shows only "Safe", it never shows "Not Safe". If they do find a vunerability, they leave the logo on saying "Safe" for 72 hrs. After this, they just turn it off so it doesn't show at all. How is that supposed to help the customer? It doesn't!

digicam




msg:622936
 7:44 am on Jun 27, 2006 (gmt 0)

I am really surprised there is so much aggreement here, the general opinion is that Scanalert is a waste of money - wow that is about the first with everyone saying the same thing, not even a few scanalert trolls saying it is wonderful?

Peter Cornstalk




msg:622937
 3:22 am on Jun 28, 2006 (gmt 0)

...not even a few scanalert trolls saying it is wonderful?

Ya no kidding... that is because you can get the same thing for a lot less if you just look around. For what ScanAlert charges, they are a waste of money.

You should really have a MasterCard Approved Site Scanning Vendor to scan your site on a quarterly basis at the minimum. There are dozens and dozens of them... just search Google.

If you are PCI level 1, 2 or 3 it is mandatory for a MasterCard Approved Site Scan quarterly.

wspkennesaw




msg:622938
 12:24 am on Jul 1, 2006 (gmt 0)

PCI scanning is a must!

rmang




msg:622939
 11:19 pm on Jul 4, 2006 (gmt 0)

...not even a few scanalert trolls saying it is wonderful?

ok, I'll be that troll. ;)

ScanAlert's service is more of a marketing tool for specific types of merchants, and can be quite a successful one based on your customer demographics. The "Hacker Safe" logo is recognized on many larger ecommerce stores, so your average internet shopper is familiar with the logo.

Now, before I get flamed, hackersafe does not work for a lot of sites. But, if your ecommerce store attracts a lot of internet buyers who are not familiar with your business, having seals that a customer may recognize and shows your commitment to security and safety can help close a sale.

We have a number of merchants who have seen an increase in sales directly attributed to the hackersafe seal. We also have many who have not. If your store is known by repeat buyers, the seal does little to help the bottom line.

Additionally, the scanning done by ScanAlert can help find potential vulnerabilities, and can give peace of mind to a merchant that the server they host on is at least, on the surface, free from major security flaws that are publically identifiable.

Of course there are less costly services, but brand recognition when selling online can go a long way to sway a potential buyer who is not familiar with a site. In a forum such as this with extremely technical members, of course they "see through" the hype of the seal. But your average consumer online often finds solace in seeing something recognizable when wanting to purchase from a smaller "unknown" online store.

Rob

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