I like how it's a big deal because it's a company outside the inclusive nerd herd of "Silicon Valley"...
the internet doesn't begin and end in California
Just because everyone in California has a blog that talks about websites (cough cough Techcrunch) doesn't mean they're the only people making websites... GSI is a $750 million dollar company [google.com]
I'm out on the Great Plains, so don't really care where the companies are located physically -but it sounds as if I'm going to have to pull a lot of amazon affiliate links on one of my sites 'cause the products they're linking to won't be there anymore.
YES. We have been trying to sign TRU for years and I'm glad it finally came together. We also launched NFL back in April which was a much more quiet partner launch. Q4 is going to be insane this year though. We will be launching some more partners this year too.
So essentially this will be much more transparent than when I go to toysrus.com and pull up amazon... I will be actually using the toysrus page to buy things from them but the backend is done through GSI... is that assumption correct?
I am glad that amazon is not going to be handling them anymore, I am not actually a big fan of the user interface for amazon, I know I may be in the minority there, but I just never liked the way it displayed the products and reviews for each...