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GSI Commerce Replaces Amazon as Toys R Us Ecommerce Provider

 6:40 am on May 26, 2006 (gmt 0)

Report in Seattle Times [seattletimes.nwsource.com]

GSI Commerce, based in that small Pennsylvania town near Philadelphia, said Wednesday it would power all of the toy- and baby-product sites for Toys R Us, in lieu of longtime partner Amazon.

Press release here [gsicommerce.com].



 8:21 am on May 26, 2006 (gmt 0)

I like how it's a big deal because it's a company outside the inclusive nerd herd of "Silicon Valley"...

the internet doesn't begin and end in California

Just because everyone in California has a blog that talks about websites (cough cough Techcrunch) doesn't mean they're the only people making websites... GSI is a $750 million dollar company [google.com]


 8:56 am on May 26, 2006 (gmt 0)

My crude analysis of this is that the only winners are GSI and Exel the logistics partner.

TRU -- They're going to miss Amazon's upselling engine.
Amazon -- Lets see how quickly they can replace the inventory before xmas.


 12:07 pm on May 26, 2006 (gmt 0)

based in that small Pennsylvania town near Philadelphia

King of Prussia is about as much a small town as Sunnyvale and Cupertino. Its a major suburban area.


 7:03 pm on May 26, 2006 (gmt 0)

I'm out on the Great Plains, so don't really care where the companies are located physically -but it sounds as if I'm going to have to pull a lot of amazon affiliate links on one of my sites 'cause the products they're linking to won't be there anymore.


 8:59 pm on May 26, 2006 (gmt 0)

GSI is huge

fraud master

 1:04 pm on May 27, 2006 (gmt 0)

YES. We have been trying to sign TRU for years and I'm glad it finally came together. We also launched NFL back in April which was a much more quiet partner launch. Q4 is going to be insane this year though. We will be launching some more partners this year too.


 12:24 pm on Jun 7, 2006 (gmt 0)

So essentially this will be much more transparent than when I go to toysrus.com and pull up amazon... I will be actually using the toysrus page to buy things from them but the backend is done through GSI... is that assumption correct?

I am glad that amazon is not going to be handling them anymore, I am not actually a big fan of the user interface for amazon, I know I may be in the minority there, but I just never liked the way it displayed the products and reviews for each...

Maybe this will be a much needed improvement.

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