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Ecommerce Forum

2co Sales Plummet due to Popup!
"Visa Verification"

 10:01 pm on May 11, 2006 (gmt 0)

So, I'm wondering why a site I handle isn't making any sales since the third of the month and I happened to be making a Visa purchase on some other site.

I entered my CC details and clicked "checkout" and suddenly got a new window from a new site asking for my pin number. It smelled like a phishing attempt, and since I was on my friends MS pc I thought he had a worm or virus and backed out completely... and very worried at that since I already eneterd my CC#.

Finally, I put two and two together today and found out that it was not a virus on my friends pc, it was something that 2co added to their "service".

Can someone verifiy this, as I could not find anything on the forums about it? I don't know when this started, but sales are GONE and it's the busiest time of the year for this sector.



 12:04 am on May 12, 2006 (gmt 0)

I've also seen 2CO sales drop. I'm in the middle of moving to another provider. 2CO have just been a pain in the neck every step of the way for me.


 2:47 pm on May 12, 2006 (gmt 0)

Could it be Verified by Visa / Mastercard Securecode? They require cardholders to set up a pin/password to verify it's them using the card for online transactions. Real pain when it's done as a popup, and I've certainly seen it affect sales because customers get confused by it.


 5:19 pm on May 12, 2006 (gmt 0)

I got that on a purchase the other day, it wasn't a pop-up though, it was a full page.

I could see it impacting sales though.


 5:29 pm on May 12, 2006 (gmt 0)

A couple of occasional suppliers or ours have implemented this and I had real problems using it.

Not sure if it was me being a muppet, or a browser problem (Safari) or what, but the error messages were confusing and I gave up.

Signed up a week later when I had to get something and it worked ok, but I'd never want to put customers through it unless fraud was a major problem (it isn't for us).


 6:59 pm on May 12, 2006 (gmt 0)

"Could it be Verified by Visa / Mastercard Securecode?"

Yes, I believe is but I've not seen this before and have made purchases through 2co not long ago. I'm almost positive that the implementation of this coincides with our sales plummeting.

Anyone know exactly when 2co implemented this?

Thanks for feedback!

Corey Bryant

 7:19 pm on May 12, 2006 (gmt 0)

You can just click cancel on it. This is what I did. Since they are asking you for your SSN, some people might feel really uncomfortable giving this information on it when they are only buying something that is only a few bucks.

They probably do no understand why they are being asked for this type of information unfortunately



 7:24 pm on May 12, 2006 (gmt 0)

And suddenly got a new window from a new site asking for my pin number.

That would deter most informed buyers from making a purchase.


 7:35 pm on May 12, 2006 (gmt 0)

Yes pageoneresults, it stopped me dead in my tracks.

The new window was encrypted(according to Firefox) but the new site was a jumbled subdomain coupled with a nonsense domain and the title was "Third Fifth Bank".

We are absolutely working on a real merchant account now to put an end to the third party processor problems/limitations.

Thanks again everyone.


 9:55 pm on May 12, 2006 (gmt 0)

WorldPay added 'verified by visa' support last year, but you could have it removed from your account. Given time and people are used to it I may have it enabled again, but for now its not worth the loss of sales.


 11:56 pm on May 13, 2006 (gmt 0)

>> WorldPay added 'verified by visa' support last year

I can confirm we saw a drop in sales, which returned to normal once Worldpay turned of the VbV process.


 8:37 pm on May 14, 2006 (gmt 0)

I use Worldpay and wasn't aware I could have it removed.

Do i just have to e-mail them?

I'm not sure if its affected sales or not. There definately hasn't been a noticable drop in abandanment at that stage of the checkout, but if turning it off gets you just one more customer, it's got to be worth doing.


 11:34 am on May 15, 2006 (gmt 0)

Yes, just email them and they'll switch it off.


 12:05 pm on May 15, 2006 (gmt 0)

I can confirm that it's the Verified by Visa / Masterard Secure protocol, and it's completely pukka.

I was at a meeting last week where there were Visa and Mastercard representatives present, and they said that they had "Done loads to publicise this" or such words.

Which is clearly rubbish.

No doubt they will work harder once fraud rises. It's likely to become compulsory at some point in time, just like Chip N Pin is doing, and actually it's better in the long term for consumers because it will be less fraud prone. However, until they make more effort to publicise it, I agree that there's a big disadvantage for mercahnts using it.


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