He guys, I have a conversion ratio of 272:1 as of right now for low-end gifts (check the site in the profile).
From a profit point of view, I make about 3 cents per visitor.
That seems to be really low. One of the reasons is the structure of the site. I haven't had time to really organize the merchandise into categories and index them all for the internal search. That hurts me a big deal.
But apart from that, in you experience, how does lowering of shipping charges and/or increasing or item prices affect amount of sales?
I'm considering the following combinations right now: - lower s/h charge, increase item prices - lower s/h, leave item prices as they are