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Online Community Building Boosts Sales Jupiter Media Metrix reports quantifiable returns from community features Dante_Maure
Study: Community Pays Off for E-Commerce Sites [ newsfactor.com]
Users who contribute product reviews or post messages on a site will visit the site nine times more often than noncontributors - and will make purchases nearly twice as often, according to a new report.
Now if companies would only "get it".
Great article. I have experienced this first hand, as the customer. I spent 3x the money with those folks.