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Ecommerce Forum

    
Email Marketing Software
Any recommendations...Don't worry I am against SPAM
viv111




msg:626477
 10:05 am on Nov 24, 2002 (gmt 0)

Hello,

I will be starting my ecommerce site soon. I am looking for an email marketing software (not for spam) but to email my existing clients, contact and recommendations as well as members of my industry and union. Which email marketing software would you recommend that gives me all features that are necessary to carry out a good marketing campaign as well as to use as a communication tool.

Also because I will be selling some downloadble software on my site, I am afraid of fraud. I would like a emailing software that can give you information about the user. I have heard of software that can let you know of information like where the person is from according and if he has opened his mail as well clickthroughs and if they have forwarded the email. I know there is a site that is called mailtracking.com but they don't handle larger amounts of emails.

DO you know of any software or companies that has a good email software.
Anyone knows if Infacta's Group Mail or Gammadyne is good? They don't have that tracking thing though!
Any other suggestions?

 

Mardi_Gras




msg:626478
 11:38 pm on Nov 24, 2002 (gmt 0)

Group Mail is pretty good - lots of flexibility for filtering, sending different attachments to different people, sends HTML and plain-text versions, handles lots of databases, etc. GroupMail will also re-try failed "direct" sends via SMTP if you wish.

Gammadyme seems a little overwhelming to me - I can't get past the samples on their web site. HAven't actually tried it.

MAch 5 e-mailer is pretty handy - although it is a little clumsy at handling in-line images (a feature in the newest version). You may want to look at it. It too handles plain text and HTML simultaneously, and reads Excel files directly.

Dante_Maure




msg:626479
 12:19 am on Nov 25, 2002 (gmt 0)

There are a number of different directions you can go in handling your email marketing campaigns.

If you're looking for a desktop solution, you might look into MailLoop.com, and Post-Master.net

If you want to go with a script hosted on your own server, Willmaster.com offers a number of comprehensive and feature rich options.

If you would prefer to go with third party list management check out ProAutoResponder.com, FollowUpMarketer.com, and SparkList.com

Lastly you can consider an integrated e-commerce / email marketing solution such as 1automationwhiz.com or 1shoppingcart.com

viv111




msg:626480
 3:01 am on Nov 25, 2002 (gmt 0)

Thanks guys. The recommendations have been really helpful as nothing beats recommendations as they give you assurance that the product works.

Appreciate it.

NeedScripts




msg:626481
 4:24 am on Nov 25, 2002 (gmt 0)

Check out [glocksoft.com...] They have one of the best bulk email software.

Mardi_Gras




msg:626482
 4:47 am on Nov 25, 2002 (gmt 0)

So why is it one of the best? What do you find it does well that other programs you've tried don't?

Mardi_Gras




msg:626483
 5:19 am on Nov 25, 2002 (gmt 0)

If you're looking for a desktop solution, you might look into MailLoop.com, and Post-Master.net

Checked out both sites, as I am always looking for something better. Mailloop has a real high (don't take this personally :)) "sleaze" feel to the web site, with a very high "infomercial" quotient. Post-Master does seem to have some interesting database capabilities.

Any personal insights on the two programs? Strengths and weaknesses? Auto-responders, database capabilities, filtering, error logging/resending? They cost about twice as much as the next most expensive option I'm considering, so I would appreciate added input. Thanks.

Dante_Maure




msg:626484
 5:51 am on Nov 25, 2002 (gmt 0)

I definitely hear you with regards to the "pitch factor" on the MailLoop site, but that's to be expected being that it was developed by Cory Rudl who is one of the internet's original hard sell infopreneurs. (translating very successful direct marketing tactics to the internet)

If you get past the hype, it's a well respected product, though I've heard it takes a while to get the hang of the user interface.

PostMaster on the other hand is a piece of cake to manage. I have a great deal of experience with using their web based version, PostMasterOnline, which shares all of the same features.

Being that I don't know exactly what your needs are, I can't say whether it's worth paying twice the price of the other solution you're looking at. If all of your needs are well met by a more affordable option, grab it.

I'd suggest looking at their features side by side, and if you have any questions, drop PostMaster an email. When I was comparing options I gave them a call and wound up talking to the developer personally. He was very friendly, not a hard sell, and incredibly helpful.

NeedScripts




msg:626485
 5:54 am on Nov 25, 2002 (gmt 0)

They have one of the best bulk email software.

1) Easy to use
2) More Features
3) Fun to use (I actually like using this software)

Why not check it out, they also offer demo.

Mardi_Gras




msg:626486
 1:53 pm on Nov 25, 2002 (gmt 0)

Why not check it out, they also offer demo.

Good advice, and what I usually do - I have just been through so many e-mailers in the past few months I don't want to load anything else on my system unless I feel really compelled to try it. :)

Thanks for the responses.

viv111




msg:626487
 3:47 pm on Nov 25, 2002 (gmt 0)

Hi,

I am a little confused now with so many recommendations. I was pretty much set on Group Mail by Infacta but they were a little slow in responding to my questions making me fearful that their customer service isn't that good.

I do agree that MailLoop is a little cheezy and also expensive and Gammadyne's interface still boggles me. How does GLOCK compare to Group Mail?

Are all of them easy to use and setup?

Also I am still interested to know if any software offers the ability to track your emails if to see if the recepient has opened it and where does the recepient come from. I want to have this feature to checkup on probable fraud cases as my site is selling downloadable files which may be targeted by fraudsters.

Thanks again for all the suggestion.

viv111




msg:626488
 5:12 pm on Nov 26, 2002 (gmt 0)

I am pretty set on Group Mail now. They have finally replied and have been answering my emails (although not fully answering them!). They also sent a useful pdf manual/guide which let's you have a step by step look on the software and their pluggins. Pretty good and quite comprehensive. Do write to them ask them to send the pdf file to you.

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