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Ecommerce Forum

Bulk mailing
How to send bulk mails

 11:29 am on Jan 31, 2006 (gmt 0)

We have launched new products, would like to introduce to our existing customers.Hence I am looking for a bulk email solution, which shouldn't go as a spam.Any suggestions on the best solution would be helpful.



 1:07 pm on Jan 31, 2006 (gmt 0)

I use a product called GroupMail 5. It's free if you're willing to break up your list into 100-person chunks. The paid version allows you to use a csv file or database.

It addresses the emails as "Firstname Lastname", and sends them individually, so they don't get tagged as junk.


 9:11 pm on Jan 31, 2006 (gmt 0)

It addresses the emails as "Firstname Lastname", and sends them individually, so they don't get tagged as junk.

That's a very small part of the equation. Spam filters examine hundreds of factors in determining whether an email is spam.


 9:23 pm on Jan 31, 2006 (gmt 0)

Fair enough. Are there other features to look for in a group email program?

Obviously, it can't write the message content for you.


 3:55 am on Feb 1, 2006 (gmt 0)

Most spam filters work on examining the content, not the mailer / MTA.

Follow basic guidelines and start experimenting with places like hotmail / yahoo / gmail and a couple of popular ISPs and you'll quickly figure out what is working.

Remember to keep a test mailing list on whatever program you use and send every mail to the test list first, incase spam filters have changed or your content has changed -- causing it to be trapped as spam.


 12:47 pm on Feb 1, 2006 (gmt 0)

Interesting... so a group mailer program has little effect, and content is important.

So if I create an email in Outlook and attach 400 addresses to the BCC line, it'll have the same result as if I send that same email using a program like GroupMail?


 6:26 pm on Feb 3, 2006 (gmt 0)

Bear in mind that no reputable firm uses bulk emailing (spam)and that no-one of higher than sub-normal intelligence responds to it.

Pretty well everyone knows that SPAM = SCAM.


 10:40 pm on Feb 4, 2006 (gmt 0)

Are you implying that nobody sends emails to their customers alerting them of specials on their e-commerce sites? And are you further implying that even if a firm did do this, that only the stupid customers would buy?

If so, we had over 20k in sales on tuesday from 'stupid' customers..


 11:20 pm on Feb 4, 2006 (gmt 0)

You need to make sure you have your customers's permission before you send them any advertising for additional products--traditionally you include a check box on your order form asking about this. There are huge numbers of customers who don't want to receive such advertising and will file complaints about spamming if you don't their permission.


 12:37 am on Feb 5, 2006 (gmt 0)

Any suggestions for the original poster?

Mr Bo Jangles

 1:41 am on Feb 5, 2006 (gmt 0)

I have just begun using Campaign Monitor after trialing and playing with it for a little while. Fantastic web application, just beautiful to use.
I looked at some others inc. Constant Contact, and Mojo Mailer.

I have no affiliations with CM except as a current happy customer.

Mr Bo


 3:13 am on Feb 5, 2006 (gmt 0)

In my little world I believe that even within the bulk email programs there are those that tend to be used by spammers while others tend to be used by legitimate business folks. I theorize the dividing line probably occurs somewhere at the point where you have to pull your credit card out to purchase a well-known applicaton.

Knowing this, if I were writing a spam filter I'd be more likely to trust those applications that are well-known and cost a few bucks. But not without a scan of their headers and content for sure. ;)

That being said, my suggestion would be to investigate SendStudio or ConstantContact


 3:56 pm on Feb 6, 2006 (gmt 0)

I use Constant Contact. It costs per month but it really cut down on setup time and has performed well for us.

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