Msg#: 4718 posted 10:57 am on Jan 13, 2006 (gmt 0)
I don't think there's a one perfect choice - it varies depending on the products you sell. Adwords works well if it's done properly, Froogle is always good because it's free :) though there's not a massive amount of traffic from them. Overture and Miva are not much of a force anymore in my experience. The shopping comparison sites are great for electrical items, gadgets etc - not sure how good they are for other items.
We tried shopzilla in the 3rd quarter of last year and whilst there is alot of traffic there, it is not well targeted - we couldn't get it to make money for us (clothing) so stopped - there rates per click are cheaper than most of the other price comparison sites, but we have found that Kelkoo converts better even with a higher CPC as it is better targeted