homepage Welcome to WebmasterWorld Guest from 54.211.219.178
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / WebmasterWorld / Ecommerce
Forum Library, Charter, Moderators: buckworks

Ecommerce Forum

    
Best UK advertising?
Langers




msg:649284
 10:30 am on Jan 13, 2006 (gmt 0)

Been trying a number of advertising options since I lauched my shop a couple of years ago.

The best by far has been Google Adwords for ROI.

Others used so far are:

Froogle - good
Overture - poor
Miva - average
Yahoo shopping (before Kelkoo) - awful!
Ads on forums and information sites - average
Inhouse affiliate program - poor

I'm about to try Shopzilla (bizrate) and also considering Kelkoo, Shopping.com and PriceGrabber.com.

What has worked well for you?

 

budgie




msg:649285
 10:57 am on Jan 13, 2006 (gmt 0)

I don't think there's a one perfect choice - it varies depending on the products you sell. Adwords works well if it's done properly, Froogle is always good because it's free :) though there's not a massive amount of traffic from them. Overture and Miva are not much of a force anymore in my experience. The shopping comparison sites are great for electrical items, gadgets etc - not sure how good they are for other items.

Mr_Mustard




msg:649286
 9:46 am on Jan 31, 2006 (gmt 0)

Hi Langers,

How are you getting on with Shopzilla?

uksports




msg:649287
 9:56 am on Jan 31, 2006 (gmt 0)

Mr_Mustard

We tried shopzilla in the 3rd quarter of last year and whilst there is alot of traffic there, it is not well targeted - we couldn't get it to make money for us (clothing) so stopped - there rates per click are cheaper than most of the other price comparison sites, but we have found that Kelkoo converts better even with a higher CPC as it is better targeted

Langers




msg:649288
 10:02 am on Jan 31, 2006 (gmt 0)

Got a few conversions, but they were a bit expensive. The category I am in is 0.25 a click, which is quite alot imo.

I have now removed the cheaper products to see if I can get a better cost/sales ratio.

Miklo




msg:649289
 10:27 am on Jan 31, 2006 (gmt 0)

We use Text Link Brokers, FastClick, WebSponsors and Google Adsense and those have been pretty impressive so far.

Especially FastClick has given us a very steady stream of income for over 5 years now, although the downpart is that they have very many flashy banners.

We have just started using Adsense, but it does actually work very well for us.

Langers




msg:649290
 10:36 am on Jan 31, 2006 (gmt 0)

Miklo. Making money from ads on your site doesn't mean that the advertisers are getting a good ROI.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / WebmasterWorld / Ecommerce
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved