Content is king, especially on Google. What you need to do is create new pages (or update old ones) with secondary keywords, which bring in less traffic, but are much more targeted.
Yep, you definitely need content, in fact its one of the most important factors! :)
For ecommerce sites consider -
>alternative "widget" uses
Hope this helps
Take a look at the top 10 ECommerce sites on the internet and you'll find tons of supportive content ideas.
Don't just look at sites selling widgets. Check out ECommerce sites selling thinga-ma-bobs and see how their ideas can be adapted to your own widgets pages.
Use some of the many keyword research tools to find out what searches are being conducted for widgets. I guarantee they are not all "Buy Widgets" related. Mine this for content ideas... they're searching, can you create content to feed their insatiable mouse?
Depending on what type of widgets you're selling, some or all of the following may apply... The Widget-Rama Discussion Forum
10 Ways to Get The Most Out Of Your Widget
Widgets in The News
Widget Comparisons and Reviews
Why Our Widgets Will Fill <X> Void In Your Life
Join Our Newsletter... "Widgets Weekly"
Widget of The Week Spotlight
We had a great thread here that lists "other pages/topics" that one could add to flesh out a business site. Anybody recall where it is?
I started that thread last week on "adding value to your site". Is that the one your thinking of rcjordan?
> that the one
No, but it's a good one to link here, thanks. The one I had in mind is a few months old, maybe older. It listed stuff like contact pages, competitive comparisons.
You guys are all really awesome. I am so addicted to this web forum and have learned sooo much already.
Thanks again for the great information. I am off to write something unique and drop-your-chin exciting about my widgets, which I hold so close to my heart!
I think this [webmasterworld.com] was the one.
A good team effort:)
Exactly! Thanks, 4E.
Hey LucyGrrrl - One competitor site, blue-widget.com, kept their main site simple with one picture, bullet descriptions, and a shopping cart icon for each product. Their content was placed on a separate domain called blue-widget-info.com. Info site linked heavily to the main site. Their info site used a generic FrontPage template, but the content was all inclusive for the specific product.
A friend of mine teaches a college level course about ecommerce. Her main thesis is that very few online sales happen just because someone decided to go shopping (I do think the percentage is going up on that, however.)
Nevertheless, the principal way that online sales happen is as a side effect of gathering information. That's what you learn if you take her course. It's not just because search engines like it - it's because the web users are out looking for it.
>>the principal way that online sales happen is as a side effect of gathering information.
Golden words tedster!