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Ecommerce Forum

    
Do words matter?
web content
LucyGrrl




msg:632320
 5:37 pm on Nov 13, 2002 (gmt 0)

So, I know that you need good content to have a good website. Fair enough. That is easy for me to understand for any other site BUT an ecommerce site.

I sell 'widgets.' I have widget images, widget descriptions, and a shopping cart on the widget website.

Should I add content related to widgets? I have read that you should have new pages all the time. How is that possible?

Any advice would be appreciated!

 

veritysystems




msg:632321
 5:39 pm on Nov 13, 2002 (gmt 0)

Content is king, especially on Google. What you need to do is create new pages (or update old ones) with secondary keywords, which bring in less traffic, but are much more targeted.

jackofalltrades




msg:632322
 5:40 pm on Nov 13, 2002 (gmt 0)

Yep, you definitely need content, in fact its one of the most important factors! :)

For ecommerce sites consider -

>product descriptions
>product history
>user reviews
>alternative "widget" uses

etc etc

Hope this helps

JOAT

Dante_Maure




msg:632323
 5:59 pm on Nov 13, 2002 (gmt 0)

Take a look at the top 10 ECommerce sites on the internet and you'll find tons of supportive content ideas.

Don't just look at sites selling widgets. Check out ECommerce sites selling thinga-ma-bobs and see how their ideas can be adapted to your own widgets pages.

Use some of the many keyword research tools to find out what searches are being conducted for widgets. I guarantee they are not all "Buy Widgets" related. Mine this for content ideas... they're searching, can you create content to feed their insatiable mouse?

Depending on what type of widgets you're selling, some or all of the following may apply...

  • The Widget-Rama Discussion Forum
  • 10 Ways to Get The Most Out Of Your Widget
  • Widget Testimonials
  • Widgets in The News
  • Widget Comparisons and Reviews
  • Widget Tips
  • Widget FAQ
  • Widget Books
  • Why Our Widgets Will Fill <X> Void In Your Life
  • Join Our Newsletter... "Widgets Weekly"
  • Widget of The Week Spotlight
  • rcjordan




    msg:632324
     6:02 pm on Nov 13, 2002 (gmt 0)

    We had a great thread here that lists "other pages/topics" that one could add to flesh out a business site. Anybody recall where it is?

    jackofalltrades




    msg:632325
     6:23 pm on Nov 13, 2002 (gmt 0)

    [webmasterworld.com...]

    I started that thread last week on "adding value to your site". Is that the one your thinking of rcjordan?

    JOAT

    rcjordan




    msg:632326
     6:34 pm on Nov 13, 2002 (gmt 0)

    > that the one

    No, but it's a good one to link here, thanks. The one I had in mind is a few months old, maybe older. It listed stuff like contact pages, competitive comparisons.

    LucyGrrl




    msg:632327
     6:52 pm on Nov 13, 2002 (gmt 0)

    You guys are all really awesome. I am so addicted to this web forum and have learned sooo much already.

    Thanks again for the great information. I am off to write something unique and drop-your-chin exciting about my widgets, which I hold so close to my heart!

    4eyes




    msg:632328
     12:35 am on Nov 14, 2002 (gmt 0)

    RCJ

    I think this [webmasterworld.com] was the one.

    A good team effort:)

    rcjordan




    msg:632329
     12:43 am on Nov 14, 2002 (gmt 0)

    Exactly! Thanks, 4E.

    sun818




    msg:632330
     12:51 am on Nov 14, 2002 (gmt 0)

    Hey LucyGrrrl - One competitor site, blue-widget.com, kept their main site simple with one picture, bullet descriptions, and a shopping cart icon for each product. Their content was placed on a separate domain called blue-widget-info.com. Info site linked heavily to the main site. Their info site used a generic FrontPage template, but the content was all inclusive for the specific product.

    tedster




    msg:632331
     12:52 am on Nov 14, 2002 (gmt 0)

    A friend of mine teaches a college level course about ecommerce. Her main thesis is that very few online sales happen just because someone decided to go shopping (I do think the percentage is going up on that, however.)

    Nevertheless, the principal way that online sales happen is as a side effect of gathering information. That's what you learn if you take her course. It's not just because search engines like it - it's because the web users are out looking for it.

    netcommr




    msg:632332
     9:02 am on Nov 15, 2002 (gmt 0)

    >>the principal way that online sales happen is as a side effect of gathering information.

    Golden words tedster!

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