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Which countries have the highest conversion rates?
Where can you get current info. on which country has the highets conv. rate
JamaicanFood

10+ Year Member



 
Msg#: 4591 posted 6:20 pm on Dec 7, 2005 (gmt 0)

Hello

Can someone help me in where to get the info on the converstion rates per country.

Important in
a.) If translating a website makes sense
b.) target the areas with the higher conversion rates.

The logistics of targetin there areas ONLY are simple to comprehend.

HELP NEEDED

 

rubysky

10+ Year Member



 
Msg#: 4591 posted 10:02 pm on Dec 7, 2005 (gmt 0)

nigeria

lgn1

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4591 posted 2:23 am on Dec 8, 2005 (gmt 0)

If you are from a developed country (ie large middle class with disposable income) then you will get the highest conversion from the country you are in.

ie, if you are from USA you will get highest conversion from USA.
if you are from the UK you will get highest conversion from UK

People are bit patrotic and will generally buy from their own country, first. That's why it is important to do geographic profiling and serve up the customer with webpages that are geared towards the customer country of origin.

DryFire

5+ Year Member



 
Msg#: 4591 posted 6:54 am on Dec 8, 2005 (gmt 0)

I agree that you will get the best conversion rate from your own country… but I think that it has more to do with trust and shipping concerns than patriotism.

otc_cmnn

10+ Year Member



 
Msg#: 4591 posted 10:18 pm on Dec 8, 2005 (gmt 0)

I think a core answer you need is - where are most of your visitors coming from.

Cambodia may have a 20% conversion rate, but if you only get 10 uniques a month than it is not worth translating.

Spain may only have a 0.05% conversion rate but 200000 visits a month. Which makes spanish an obvious choice (especially since there are dozens of other countries that also speak spanish).

Add additional languages by visitors.

FYI: Ours are in this order

English
Spanish
French
Indian
Chinese
German
Polish
Dutch
...

TRex

5+ Year Member



 
Msg#: 4591 posted 5:18 pm on Dec 15, 2005 (gmt 0)

I think shipping is definitley an issue. Being in Canada all of my personal purchases from the States get dinged at least $34.35 for duty. Thats steep if your buying a $60 jersey. As a Canadian comparison shopping site one of our requirements is that our merchants ship FROM Canada to prevent this.

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