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Ecommerce Forum

Which Trust logos are best?
BBBOnline? TrustLogo?

 6:54 pm on Nov 28, 2005 (gmt 0)

I'm about to get a SSL cert for my business. I wanted to know what advantage there is in going with a name-brand SSL provider. Are there any that have a significant advantage to customers?

The cert I want to buy costs $99 /year with a $25 setup. It comes with a "TrustLogo" but I don't really know what that is.

Also, which other non-SSL assurance logos/seals are most important? I've seen Better Business Bureau logo on a lot of sites. Is that one the best to use? Are there others I should consider?



 7:05 pm on Nov 28, 2005 (gmt 0)

I have no idea but people seem to put all on their site. As many as they can find. I don't know if they even work. The untrustworthy sites that don't have those logos seem to do well. I think the group of people that look at those are so small you end up spending more money on them than you would make having them. I could be wrong I would actualy like to here from some people that have done some A/B testing.


 8:54 pm on Nov 30, 2005 (gmt 0)

Just started looking into this myself. As far as I can tell there are two types of logo's: One for the SSL cert, and one for privacy.

eTrust and BBBOnline are for privacy, while Verisign, Thawte, Starfield, etc are for the SSL cert.

I just started the eTrust process - gonna run me $600.


 9:05 pm on Nov 30, 2005 (gmt 0)

I've always felt that the standard visa, mastercard, amex logos give the same effect... if people aren't checking closely.


 9:14 pm on Nov 30, 2005 (gmt 0)

"It comes with a "TrustLogo" but I don't really know what that is."

I think you answered your question. Any 'trust' logo is only as good as your visitor's knowledge about its meaning when seeing it on your site.

If the visitor doesn't have a clue it might as well be called 'ThingyTrust' it wouldn't make any difference.


 10:17 pm on Nov 30, 2005 (gmt 0)

There are so many "trust logos" out there people do not recognize any of them.

So we thought one more does not make any difference and created our own and put it on our shopping site. It says "secure shopping" and if you click on it a popup appears where we have put all the arguments together why shopping is secure on our site. Like SSL, 14 day revocation and so on.

Cost half an hours work and is as good as any other logo.

There has been such an inflation in "trust logos" they are not worth more than those "website awards" that used to be around.


 4:52 pm on Dec 1, 2005 (gmt 0)

"website awards"

LOL.. Geez I still see them. Talk about a joke!


 7:38 pm on Dec 1, 2005 (gmt 0)

Wow - I guess I'm really surprised by all the negative comments on seals. I guess I've been a sucker with SquareTrade, and now that they're going out of business (I guess I have a feeling why) I suppose I'll make up my own seal!

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