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Europeans, are you ready for the holiday shopping season? Analysts say it's gonna be HUGE! heini msg:623053 9:53 am on Oct 30, 2002 (gmt 0) Gartner's [ gartnerg2.com] have corrected their earlier predictions for this years online shopping season, now expecting a 48% growth over last year. Main area of growth is going to be Europe.
For the first time, Europeans will spend more money online this holiday season than North Americans ($15.8 billion vs. $15.7 billion)
So, are you ready?
Do you prepare specially for the holiday season, like spending more on PPC/PFI? Special offers? Anything else?
George msg:623054 8:40 pm on Oct 31, 2002 (gmt 0)
More of the same :)
infact, looking at ofline marketing for the first time.
sun818 msg:623055 5:07 am on Nov 4, 2002 (gmt 0)
I'm thinking about making the web site more friendly to non-English speakers using Google's language tools [ google.com]. And perhaps a currency converter program. Tor msg:623056 1:31 pm on Nov 4, 2002 (gmt 0)
This is really interesting figures Heini. Half of our clients are in the travel industry and will of course benefit from this increase. I`ll send them a link to this Gartner`s article straight away so we can start discussing increasing the online marketing activities for next season.