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Product Names in CAPITAL LETTERS?

 10:36 pm on Nov 11, 2005 (gmt 0)

Does anybody have any experience or had ever compared listing their products with all capitals, instead of caps+low caps?

One of my clients lists all their products like:


They work with some programs too like Froogle and Amazon, where they also list the products ALL CAPS.

IS there any study or anybody's experience about that?

How effective it is compared to:
Branded Green Weidget
Cool Blue Thing


Thanks so much for your feedback.



 5:52 pm on Nov 14, 2005 (gmt 0)

Nobody has any opinion?



 7:10 pm on Nov 14, 2005 (gmt 0)

My initial reaction to titles in all caps is the same as if it were email - don't yell at me!


 10:26 pm on Nov 14, 2005 (gmt 0)

All capitals has a couple of serious drawbacks:
* read as shouting by most web users.
* legibility decreases for most viewers.
Therefore I have never tested straight caps.

I have tested Cap/small-Cap : Cap/lower-case : all-lower-case plus each in bold plus each in colours plus each in a contrasting font. My rounded results:
* colour was frequently confused as possible links. Dropped colour tests early on.
* bold contrasting font: very little difference in Cap-variations (<5% so into margin of error).
* bold: Cap/small-cap about 5% better than Cap/lower-case which was about 25% better than all-lower-case.
* contrasting font: Cap/small-cap about 30% better than Cap/lower-case which was about 15% better than all-lower-case.

Specific noticable contrasting font styles to manufacturer/product names, model/serial numbers, pricing, etc. can definitely aid the scanning visitor and increase the ROI.

The best combinations for a specific site can be determined by changing the styles each week for a month or so. Just chart the sales/per for each. Works well for testing backgrounds and content styling and every other page variation. Change one thing at a time or you won't know which did what.


 10:35 pm on Nov 14, 2005 (gmt 0)

All caps seems like SHOUTING but I have never tested it myself. I think it looks unprofessional too.


 11:17 pm on Nov 14, 2005 (gmt 0)

We are actually doing the Brands in All Caps and the product name in caps/lower case.


Blue Widget

Regular Caps/Lower In Black
all lower in different color

What do you think?

But on our sub menu, each category name is in ALL CAPS...

main category


ANother question. What if you don't use ALL CAPS in your site, but on the listing in product feeds that go to Froogle, Amazon, Yahoo search submit, etc...?

Would your opinion change if that's the case?



 3:31 pm on Nov 18, 2005 (gmt 0)

I list my products in all caps, this was to prevent input errors with capitalization. Its been like that for 6 years an nobody has ever mentioned it. It doesnt appear as shouting because its all upper case so its not as if you are emphazising something by breaking into capitals.


 6:42 am on Nov 19, 2005 (gmt 0)

This is just my opinion -

In the case of a product name, I don't think all capital letters would be construded as shouting. I think the shouting aspect only applies to written sentences, such as forums, chats and emails.

In the case of an online store, listed your product in all capitals letters might have it's advantages. I honestly believe, the use of all caps in product names, category names, whatever, really all depends on your site design. Sometimes, all caps looks out of place. Other times, it doesn't.

If using all caps for a category name or a product name helps the eyes separate lines easier, makes certain sections stand out better, etc - then use them. And just like with other style aspects, don't go overboard with the use of caps.


 9:06 pm on Nov 23, 2005 (gmt 0)

I list my products in all caps, this was to prevent input errors with capitalization. Its been like that for 6 years an nobody has ever mentioned it. It doesnt appear as shouting because its all upper case so its not as if you are emphazising something by breaking into capitals.

with all due respect, most people won't mention it, they may just leave the site, and you'll never know it untill you do some testing.

I have read that all caps makes it slower and harder for people to read than just having the first letter of the word capitalized.

Since the goal is to help people find the product as quick as possible, I do not use all caps, to allow for quicker page scanning and browsing.


 10:58 pm on Nov 23, 2005 (gmt 0)

Tests have been done regarding legability (can't find them just now) and the results show less legibility.
I present my text in the most natural form, saying 'I want this to stand out' is not reason to use capitals.....


 12:03 am on Nov 24, 2005 (gmt 0)

I worked with a cart once that gave you no option. You absolutely had to have all caps for product titles. After switching to that new cart, the sales did increase, although not significantly.

I actually think it does stand out on Froogle and others because there is really no other way of formatting the title.

Now that comparison shopping engines have become such a big part of e-commerce. What combination does everyone think makes the absolute best product title. Do you go for general words, keywords, attributes, part numbers, include website in title? What works best?

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