Gift giving season is quickly approaching and historically we changed our sites theme to match after the US Thanksgiving Day, which happens on Nov 24th. Our transition would coincide with the rather huge increase in sales typical of the holiday season.
What are your experiences, pro or con doing it sooner say a week or more before Thanksgiving?
What special incentives do you offer, such as free shipping, gift-wrap, cards...?
Do you apply the incentives when offered on the site to existing orders on hand?