Give different packaging options.
Basic - whats needed for the item to get through post to the customer.
Gift - option for simple wrapping,bow,tag etc. Delivery to customer or person receiving the gift.
Personal Gift - Include option for wriiten message / card.
Unique exclusive Gift - Next day delivery? The packaging is almost as expensive as the gift! Plus all the above.
And for all of them make sure you send that leaflet / product catalogue. Thier friends have friends too.
The method to our madness was to give the customers enough options to confuse them so they couldn't sit there and say $X for wrapping paper.
Always do the 'Unique exclusive Gift' at a high markup very few will choose that option. However the old "ooh not that expensive - whats cheaper" well madame thats the one we would like you to buy ;)
What sort of packaging gift wrap options?
Think about how you would want to buy the item for
your best friend
what works best? That little personal gem. The card.