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Ecommerce Forum

Summary of Dr. Alan Rimm-Kaufman study referenced by Jakob Nielsen
Lag time between site visit and conversion, study of AdWords

WebmasterWorld Administrator webwork us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 4280 posted 4:04 am on Sep 15, 2005 (gmt 0)


Summary: Users often convert to buyers long after their initial visit to a website. A full 5% of orders occur more than four weeks after users click on search engine ads.

Of course, we all knew this already due to EFV's frequent mention of the phenomena. ;)

The UseIt.com site is a pretty good reference for content creators.



10+ Year Member

Msg#: 4280 posted 6:19 am on Sep 24, 2005 (gmt 0)

Nice find WebWork.

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