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|Summary of Dr. Alan Rimm-Kaufman study referenced by Jakob Nielsen|
Lag time between site visit and conversion, study of AdWords
|Summary: Users often convert to buyers long after their initial visit to a website. A full 5% of orders occur more than four weeks after users click on search engine ads. |
Of course, we all knew this already due to EFV's frequent mention of the phenomena. ;)
The UseIt.com site is a pretty good reference for content creators.
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