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Ecommerce Forum

    
Summary of Dr. Alan Rimm-Kaufman study referenced by Jakob Nielsen
Lag time between site visit and conversion, study of AdWords
Webwork




msg:635933
 4:04 am on Sep 15, 2005 (gmt 0)

[useit.com...]

Summary: Users often convert to buyers long after their initial visit to a website. A full 5% of orders occur more than four weeks after users click on search engine ads.

Of course, we all knew this already due to EFV's frequent mention of the phenomena. ;)

The UseIt.com site is a pretty good reference for content creators.

 

Big_Balou




msg:635934
 6:19 am on Sep 24, 2005 (gmt 0)

Nice find WebWork.

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