Hi to everyone,
Any comments on this would be highly appreciated.
On my well introduced web site to a niche market, I am offering a new service for suppliers to this industry. Of course, I do not have a track record yet on how this upcoming service will perform.
However, the new program has raised sufficient interest allready and I am convinced it will work for anybody involved (users, advertisers and last not least me).
Apart from all the usual questions concerning visitors, click-throughs, overall marketing etc. I have run into an argument I am not sure how to handle.
A potentiall advertiser argued:
"...we need to conserve dollars and efforts to programs that we know will drive the business ahead." meaning they rather spend 10 times the money to buy print ads.
To put this into example numbers: They rather spend $1000,00 to gain one (1) new customer through traditionall media (having a 20 year trackable record proving they get this one customer) than spending $100,00 on a new web marketing opportunity without a proven ROI track record.
Needless to say, my web site attracts more visitors from their target audience in one month then the print media they are referring to does in one year.
Certainly, some of you have been in this situation before and any comment on how to educate the potentiall client about the benefits of web marketing vs. print media is highly appreciated. (Pp. I want the custumer now, not next year when I can show him the track record and have an easy sale).