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Ecommerce Forum

    
Upselling
Upselling
frankodelic




msg:624037
 10:39 am on Jul 13, 2005 (gmt 0)

I'd like to give our shoppers a second chance to buy accessories during check out. Kind of like the candy & magazine experience we all have in the checkout lane at the supermarket.

The plan is to add an extra page to the check out process that asks, "Would you like to add these accessories to your order?"

I've seen this done before, but can't find any good examples tonight. Can anyone here point me to some websites that are currently upselling like this?

Thanks!

 

Raymond




msg:624038
 1:48 pm on Jul 13, 2005 (gmt 0)

Adding an extra page during your checkout process? Super large sites may be able to get away with this without hurting conversions. The rest of 99.9999% of other websites will regret implementing such actions.

corbing




msg:624039
 2:01 pm on Jul 13, 2005 (gmt 0)

I got my hand slapped yesterday for answering a question with a company name, so this time I will just give a hint. (mods, is this allowed?)

When you Go to this website you will find a million upsells. Someone should tell Daddy.

This company also ran a controversial SuperBowl ad last year.

I also agree with Raymond. When implementing this be sure to watch your conversions carefully. You may end up losing more than you gain.

solly




msg:624040
 3:04 pm on Jul 13, 2005 (gmt 0)

I don't know about adding a page. Is there a way to do it on your site that would look uncluttered, but be on one of the checkout pages? I mean, you don't have to get out of the checkout line to read those ridiculous magazines at the supermarket ("Woman gives birth to 100lb baby").

I think upselling is good for everyone, but it has to be done in such a way to not distract from the person completing the sale. I have always liked the "Recommendations based on your cart" on the "home" page of the checkout process. If you have smaller pics and a brief description, it will not distract from the process and could give you a few extra dollars per sale. If the customer is not interested, then they can ignore it.

frankodelic




msg:624041
 7:59 pm on Jul 13, 2005 (gmt 0)

Thanks corbing. I'll GO to that site and check it out ;). I understand WebmasterWorld's desire to limit spam here, but not allowing the mention of a URL in this case is pretty damn limiting. I've got an idea! If you have a suggestion, give me the current Google ranking of the site for a specific keyword, plus the first couple of letters of the URL. How's that?

Raymond, our Alexa rating is in the 79,000's. Is that big enough for you? Probably not, but I believe we can get away with this without dropping conversions. To combat that we plan on making the most prominent piece on the page a button with text that reads, "NO THANKS, PLEASE CONTINUE!" We'll be watching conversions and if we see a drop we'll discontinue the page.

Sunshyn




msg:624042
 9:20 pm on Jul 13, 2005 (gmt 0)

We have an upsell offer with thumbnail and link to the item right underneath the cart - on the cart page before the customer goes to the checkout page. Once customers hit the checkout page, I figure they've finished with picking out items and wouldn't want to distract them from actually paying.

This system has worked out well for us and doesn't make people take extra actions, like clicking an extra time, unless they decide to buy the upsale item.

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