Adding an extra page during your checkout process? Super large sites may be able to get away with this without hurting conversions. The rest of 99.9999% of other websites will regret implementing such actions.
I don't know about adding a page. Is there a way to do it on your site that would look uncluttered, but be on one of the checkout pages? I mean, you don't have to get out of the checkout line to read those ridiculous magazines at the supermarket ("Woman gives birth to 100lb baby").
I think upselling is good for everyone, but it has to be done in such a way to not distract from the person completing the sale. I have always liked the "Recommendations based on your cart" on the "home" page of the checkout process. If you have smaller pics and a brief description, it will not distract from the process and could give you a few extra dollars per sale. If the customer is not interested, then they can ignore it.
Thanks corbing. I'll GO to that site and check it out ;). I understand WebmasterWorld's desire to limit spam here, but not allowing the mention of a URL in this case is pretty damn limiting. I've got an idea! If you have a suggestion, give me the current Google ranking of the site for a specific keyword, plus the first couple of letters of the URL. How's that?
Raymond, our Alexa rating is in the 79,000's. Is that big enough for you? Probably not, but I believe we can get away with this without dropping conversions. To combat that we plan on making the most prominent piece on the page a button with text that reads, "NO THANKS, PLEASE CONTINUE!" We'll be watching conversions and if we see a drop we'll discontinue the page.
We have an upsell offer with thumbnail and link to the item right underneath the cart - on the cart page before the customer goes to the checkout page. Once customers hit the checkout page, I figure they've finished with picking out items and wouldn't want to distract them from actually paying.
This system has worked out well for us and doesn't make people take extra actions, like clicking an extra time, unless they decide to buy the upsale item.