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Ecommerce Forum

Yahoo Store or My Own?
Is there a boost to using a Yahoo store over my own cart?

 2:44 pm on Aug 22, 2002 (gmt 0)

I've got several e-commerce sites up and running well using Miva Merchant. My Google rankings are fine.

I want to open another store with complementary products, and I've been wondering if there is any boost to traffic by using a Yahoo store as my shopping cart.

In a nutshell, my choices are:
A) my-own-domain.com with Miva Merchant (with which I am quite familiar and quite happy)
B) my-own-domain.com with a Yahoo Stores catalog/shopping cart

Assuming the costs are the same (their not, but close enough), does anyone have any advice?

FWIW, this will be an art site that sells products for $10 to $40.



 11:52 am on Aug 23, 2002 (gmt 0)

I have never had a Yahoo store but you may want to look at this thread.


 1:23 pm on Aug 23, 2002 (gmt 0)

Thanks, Korkus. I waded through all of the threads I could find on this topic at WW, but this specific question didn't really get addressed in them.

The 3.5% is inconsequential to me (the .10/listed item/month is more of a heartburn).

My only real question is: does being in a Yahoo Store get you access to some traffic (or a headstart on good traffic) that an outside store misses?


 11:26 pm on Aug 23, 2002 (gmt 0)

Lots of your customers will wind up with store.yahoo.com/yourdomain urls in their bookmarks, even if you own your own domain.

I bought a business that had a yahoo store last year (my other sites are ecommerce, but not yahoo). The business had its own domain. We set up our own site but we have had to keep the yahoo store up because so many people kept going there even after our email notices.

As far as I can tell from traffic analysis, we never benefited by having a yahoo store.

It really limits your options for the future.


 3:47 pm on Aug 27, 2002 (gmt 0)

"does being in a Yahoo Store get you access to some traffic (or a headstart on good traffic) that an outside store misses?"

From my understanding the only difference is that with a Yahoo store you get listed in Yahoo

There was some speculation when they first started charging the 3.5% commision from the Yahoo network that Y! stores would get preferential treatment in the directory. But that doesn't seem to be the case.


 4:12 pm on Aug 27, 2002 (gmt 0)

Thank you all very much for the replies.

It sounds like I should just stick with opening an independent store.

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