With the drop in the US dollar and the threat of economic meltdown over trade and budget deficits I'm thinking of branching out to attract buyers from the EU. Has anyone had any success in building sites focused to specific countries in Europe? I was thinking of putting up sites with payments denominated in Euro's and the Pound as a way to increase business.
As long as you have a product which is appealing, you would also have to make the sites language specific. If you were shipping a product you would have to look at shipping costs, VAT on arrival in the destination country. If you to a 'foreign' language website, you will get foreign language emails.
You would also being paid in a 'foreign' currency and would have to take the bank charges into consideration.
Thank you for your input. The products I sell are all downloadable or are direct access for a fee, so shipping is not an issue. I have been using PayPal for payments and have had some customers from the UK who have paid in US dollars, but thought the conversion rate of visitor to customer might improve if I had a site specific to the UK with payments in pounds or euro's. My sites on a US server, but I'm located in Canada and the exchange rate seems to be slipping daily, with the Canadian dollar going from a low of.62 cents USD to as high as .85 cents USD. This is a real bang on my profits, so I'm looking to expand my customer base in case things get any worse. :~(