I opened an ecommerce site in December. I started an adwords campaign until I reach the desired SE positions. I averaged 1 sale every two days for January - February. Then all of the sudden sales have dropped. I haven't had a sale in two weeks now. I am trying to think of things I may have done or other reasons for this problem. I tweaked my adwords campaign slightly, did away with mandatory account to place an order. I noticed people leaving on the popup product images. I increased product image size for better detail. I slightly reorganized my products into more descriptive categories. I set up image & page caching to increase site speed.
My total hits have dropped slightly. The funny part is I am still getting almost daily account signups, just no orders. I went through the order process and everything seems fine. I even went through it on a computer at work with no problems. I offer free shipping on orders of $100 or more and a low rate below that.
What am I doing wrong?
Site is in profile if anyone wants to have a look.
Since your site is relatively new, I assume you are not getting more than 100 visitors per day. With such low traffic, conversion rate cannot be calculated accurately. You should calculate your conversion rate based on an average of a minimum of 1000 visits to have a semi-meaningful result. Having that said, it is normal to have less sales in February. A lot of people are still trying to pay off their credit card debts from Christmas and New Years. Sales should be back to normal in late March or April.
It seems like sometimes there is just no accounting for dips in purchases. This February was my best month in three years, but I still had 2 days with absolutely no orders, which has not happened in almost two years. Days like that you can check your cart to see if it's working, check your site to see if it's up, check your stats, check whether there are any problems with routers out there, check the news to make sure a war hasn't started,:) and yet not find anything that is problematic. It's just one of the mysteries of retail, IMO. That for you it is two weeks instead of a day seems to me to be because you are just starting out. I try to remember not to panic about short-term events in retail and just keep working.