homepage Welcome to WebmasterWorld Guest from 54.166.120.175
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / WebmasterWorld / Ecommerce
Forum Library, Charter, Moderators: buckworks

Ecommerce Forum

    
DoubleClick Study Shows Search to Purchase Behavior
Brett_Tabke

WebmasterWorld Administrator brett_tabke us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3529 posted 1:26 pm on Mar 3, 2005 (gmt 0)

DoubleClick Press Release [e-consultancy.com].

Overall, the study found that approximately one out of every two online purchases is preceded by research on a search engine. In the case of the travel segment, nearly three out of four travel buyers consulted search engines before making a purchase.

 

Livenomadic

10+ Year Member



 
Msg#: 3529 posted 1:29 pm on Mar 3, 2005 (gmt 0)

All the more reason that content is king, especially content directly related to the product.

europeforvisitors



 
Msg#: 3529 posted 3:07 pm on Mar 3, 2005 (gmt 0)

That's an interesting study. What caught my eye was the statement that most buyers complete their purchase-related search-engine research two or more weeks before they buy (54.7% in the case of travel, where only 23.8% bought during the same session.)

freshfish

10+ Year Member



 
Msg#: 3529 posted 5:51 pm on Mar 3, 2005 (gmt 0)

Thats the great thing about affiliates that use cookies to track referred customers. They click on the affiliate's site after you gave them some good info and they like what they saw...but they have to discuss that $2000 trip to Vegas with the wifey...they then go back to the affiliates site and make the purchase...and the cookie gives you credit for the sale even if its 2-3 weeks later! Cool

mosaic service

5+ Year Member



 
Msg#: 3529 posted 11:50 am on Mar 4, 2005 (gmt 0)

this is even true to all corporate purchase as well.

I read this research explaining that most of corporate purchase decisions are preceeded by search for that product online. It can be manufacturers' webite or a product comparision study.

voices

10+ Year Member



 
Msg#: 3529 posted 6:10 pm on Mar 4, 2005 (gmt 0)

Well I have always known that that is the way I shop.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / WebmasterWorld / Ecommerce
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved