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What is the success rate of sign ups?
Macbeth




msg:652638
 12:36 pm on Jan 26, 2005 (gmt 0)

Can anybody tell me what the average conversion rates are for visitors to become registered users on a website that offers a free service?

 

dotme




msg:652639
 2:17 pm on Jan 26, 2005 (gmt 0)

I think a lot depends on what the service is, and how much information is asked for at registration. My client started out offering a free service. We requested first name, email, date of birth. Then the email was confirmed via a clickable url in a confirmation message before they became officially registered. I would estimate one in about 30 home page visits resulted in a sign up.

Hope that helps.

Macbeth




msg:652640
 2:25 pm on Jan 26, 2005 (gmt 0)

Thanks for that, another question.

If the site came say in the Top 10 of the SERPs in Google, what would the CTR be?

JonR28




msg:652641
 5:59 pm on Jan 26, 2005 (gmt 0)

I think the popularity of BugMeNot could possibly become an issue, there is an extension for firefox that uses BugMeNot too. I use it all the time to access things like WashingtonPost and other sites that require senseless registration.

Macbeth




msg:652642
 3:18 pm on Jan 27, 2005 (gmt 0)

This sign-up is not for senseless registration but has the purpose of giving security so that others (with permission) can access the users account whilst preventing unauthorised users.

Would you mind telling me more about bugmenot? Is it more likely to get popular?

Macbeth




msg:652643
 3:19 pm on Jan 27, 2005 (gmt 0)

BTW What would the CTR be for Top 10 1st page SERPs be for a free sign up service?

Does anybody have any experiences they can add on this one?

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