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Conversion rates on an ecommerce website
lloyd

10+ Year Member



 
Msg#: 3207 posted 12:01 pm on Dec 14, 2004 (gmt 0)

I have just been working out the conversion rate for one of the websites I work on (the others are not ecommerce).

I have calculated against unique users and total number of orders. It is currently running at 10.7% (last week). Overall is 6.4%

My question is - Is this a good conversion rate. Would you be happy with these percentages.

 

netguy

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3207 posted 12:41 pm on Dec 14, 2004 (gmt 0)

yes... Very happy.

Overall, I would guess 2% is probably average. Higher/lower depending on the industry. Generally though, anything above 5% is pretty darn good.

Some more by vertical market here:
[conversionchronicles.com...]

Steve

webwoman

10+ Year Member



 
Msg#: 3207 posted 7:56 pm on Dec 15, 2004 (gmt 0)

Lloyd, That's a wonderful conversion rate...care to share some of the things you think are responsible for it?

-webwoman

mdean

10+ Year Member



 
Msg#: 3207 posted 4:10 am on Dec 16, 2004 (gmt 0)

I'd be doing carwheels!...in a big pile of mula!

mdean

10+ Year Member



 
Msg#: 3207 posted 4:10 am on Dec 16, 2004 (gmt 0)

*cartwheels

lloyd

10+ Year Member



 
Msg#: 3207 posted 5:18 pm on Dec 16, 2004 (gmt 0)

webwoman

I will be more than happy to share the info. Once the campaign is finished as I am still trying out some ideas.

netguy

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3207 posted 7:08 pm on Dec 16, 2004 (gmt 0)

>>I am still trying out some ideas.

A wise man once said, "If it ain't broke, don's fix it."

;)

woop01

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3207 posted 7:10 pm on Dec 16, 2004 (gmt 0)

10.7% would equal a brand new car for my wife. Regardless of industry, that's damn good.

Essex_boy

WebmasterWorld Senior Member essex_boy us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3207 posted 7:34 pm on Dec 16, 2004 (gmt 0)

at over 10% id marry you.

lloyd

10+ Year Member



 
Msg#: 3207 posted 3:58 pm on Dec 17, 2004 (gmt 0)

Essex Boy do you have a white handbag though.

Also nothing is broke, I'm just converting a Lada into a Jag ;)

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