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Ecommerce Forum

    
What is your peeve with shopping sites?
Is there something shopping sites could be doing that aren't?
mahlon




msg:622400
 11:27 pm on Jun 10, 2002 (gmt 0)

How could your online shopping experiences be better as far as navigation, layout, service, anything!

TIA

 

toolman




msg:622401
 12:02 am on Jun 11, 2002 (gmt 0)

I HATE the login stuff....like Orbitz. If I want to buy something then I will give it up. I'll close the window if I cant browse without logging in.

deejay




msg:622402
 12:15 am on Jun 11, 2002 (gmt 0)

Photos that expect me to have superhero vision. Mine's 20/20, but the number of times I end up squinting at a photo you wouldn't think so.

Thumbnails of less than an inch do nothing for me unless the item is something like, oh, I dunno.... a big square block with a different primary colour on each side.

I tend to be a bit of a tactile person when i'm buying normally, I'll turn something over in my hands a lot, so online you've got to go the extra mile to get me interested... the best way to do that is great photos, and more than one photo of an item.. a detail shot, a different angle... anything that makes me feel more secure that I'm really going to like the item when it arrives.

Oh, and dimensions or the lack of really annoy me too. So often size isn't given, or isn't given clearly - is it diameter, height, depth, what?

Crazy_Fool




msg:622403
 12:44 am on Jun 11, 2002 (gmt 0)

i'm with toolman - registering and logging in etc just to see what a site sells and for how much is very offputting. i can go to another site and see what they have and for how much without all that hassle.

and adding products to the cart then finding they use SSL. i will NEVER use a credit card over plain SSL, only through a recognised payment solution provider. SSL may be 128 bit encryption, but that's only for the transmission of the card details. there is no guarantee that the card details are stored in encrypted form and destroyed after use. anyone hacking into one of those sites could potentially obtain hundreds of card numbers. commercial payment processing companies are generally more secure than the home built website with an SSL certificate - they have to be more secure or the banks won't deal with them.

oh, and finding that products advertised as a special offer or free have lots of "extra" costs attached. like domain names through UK2 - advertised for 1p, but then you find out it's 1p per month plus domain hosting and DNS and registry fees and so on.

and completing an order only to get an email 2 days later saying the product is out of stock and will be delivered next month. i buy things i want now, not next month. if i want it next month i'll buy it next month, not now.

tedster




msg:622404
 1:37 am on Jun 11, 2002 (gmt 0)

1. Requiring me to put the product in my cart just to see the selling price - what a stupid, coercive idea.

2. Requiring demographic information that's not related to giving me service. When this happens, I suspect the company is selling their list, even if they state otherwise. But also I realize that some of my clients want to go this route for no particular reason than curiosity. No matter the case, I usually back out.

pmac




msg:622405
 2:56 am on Jun 11, 2002 (gmt 0)

Being made aware of the shipping cost up front goes a long way with me. It's very frustrating to have to go through the check out process to have to know what the final cost will be. I wont even give them a chance.

deejay




msg:622406
 3:13 am on Jun 11, 2002 (gmt 0)

very true about the delivery costs pmac, especially for me being relatively geographically remote (New Zealand)... a lot of places the delivery costs end more than the item price, or they don't even send to our corner of the world.

Someone said it recently "let's put the 'World' back in WWW". If you don't trade outside your shores, please make it obvious somewhere.

On the same note, with the increasing tendency for international sites to go for the .com domain names rather than their regional indicators, I never assume where a website is based or what currency they are trading in. You need to tell me where you are, and what currency you're pricing in.

Yes, ok, US sites usually trade in US currency.. but I've seen exceptions... and you can't assume the same of NZ sites, Australian sites, or anywhere else who happens to coincidentally denominate their currency in dollars.

mahlon




msg:622407
 4:55 pm on Jun 11, 2002 (gmt 0)

Also, has anyone ever been bothered by too much information about the product?

deejay




msg:622408
 10:15 am on Jun 12, 2002 (gmt 0)

mahlon.. that's a really interesting question. I'd not have considered too much information being a potential problem.

I suppose it could be for general consumer goods if you get down to posting a whole user manual for a toaster... but generally I find less info than I'd like.

I know personally I'd rather see more info than less... but I know that's also my personality.. I can be the micro manager from hell :)

NFFC




msg:622409
 10:22 am on Jun 12, 2002 (gmt 0)

>too much information about the product?

I think it's a matter of presentation, too much information as once can overload the customers.

We work with a small thumbnail + short description displayed 8/10/12 to a page with each product having a "more info" option which brings you to a page deicated solely to the chosen product.

pleeker




msg:622410
 12:49 am on Jun 13, 2002 (gmt 0)

Agreed 100% on the logging in issue and the hidden shipping costs issue, those are my two biggest peeves with shopping sites.

Another one is the over-complication of the checkout process. Don't make me use 6 steps to do what could be done in 3 steps. Simple, simple, simple.

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