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Get the most from Christmas Sales
Last minute tips to get the most out of your Christmas visitors.
nipear




msg:639143
 11:17 pm on Dec 3, 2004 (gmt 0)

Let's get to it. I've been running ecommerce sites for over 5 years now. This is my 6th season, and I've got a few pointers for you to get the most out of Christmas.

-Show your delivery schedule. Put it on everypage saying when orders must be in for Christmas delivery. Or at least a link to a detailed page about when orders need to be in by. If shoppers aren't 100% confident they aren't going to get their items by Christmas, they won't buy...

-Tell them to buy early. This is one of my favorites and it works great on conversion rates. Tell people you have a limited stock on hand and that once it's gone it will be gone until after Christmas. It may sound simple and cheesy, but it works. Little banners, in your header or on the side bar work well for this.

-Up your adwords and OV bids. Why? Cause quality traffic converts much better these next 2 weeks than any other time of the year. Of couse this only applies if your selling something that is "gift" material. But a general rule I've seen over these last 5 years is that the closer to Christmas, the better the conversion rate is up to the 18th to 20th depending what day Christmas is. So you can get more sales with the same ROI by upping your bids.

-Add a 800 number to your website. It's not too late, just do a google search for toll free numbers and anyone of those companies can get you a 800 number up in 2 days. Don't skimp and pay the $20 fee for a 800 vs 866 or 877. Everyone feels better calling an old established 800 number over a 877 number. As for the purpose of the 800 number, it's all about conversion. I've done A/B testing as have others and it's one of the best ways to improve your conversion rates. Also, hardly anyone calls the number. Just send it to a voice mail, and call them back if it's important.

Well these are 4 things you can do by Monday to get ready for the week ahead and really take your sales to the next level. Well back to packing orders, and good luck with the Holiday season.

 

tolachi




msg:639144
 9:15 am on Dec 4, 2004 (gmt 0)

nipear. thanks for the tips, I think I'll try the first two.

lorax




msg:639145
 2:21 pm on Dec 4, 2004 (gmt 0)

Nice contribution nipear. I'll add that a splash of seasonal color and/or imagery can help too. People will immediately cue in on the visuals and you can use these to direct their attention to a particular sale or product.

akmac




msg:639146
 5:06 pm on Dec 4, 2004 (gmt 0)

Just to echo Lorax-anyone who doesn't at least acknowledge the holiday season-should. A simple image on your index page will suffice-and an added benefit such as discount or free shipping goes a long way. There's a reason that B&M (Brick and Mortar) stores decorate for the holidays-buyers expect it-and will react.

otnot




msg:639147
 2:50 am on Dec 5, 2004 (gmt 0)

Change your site to make it look like a place that sells Christmas gifts.

Have sales on items you want to get out of inventory.

Advertise like h---?

Get into every PPC shopping site you can afford. Some it will only costy $25.

hfwd




msg:639148
 7:37 am on Dec 5, 2004 (gmt 0)

Thank nipear - good post!

What about gift-wrapping option? Does that increase conversion rate?

fiu88




msg:639149
 5:49 am on Dec 6, 2004 (gmt 0)

Good post....For many who rely on Xmas for a good chink of yearly rev';s..I'm sure they've already done it...

As for the Shipping Schedule....Where do you folks put it? I have it in my nav and some graphics on evry page! yet it goes virtually unnoticed... Header?Footer?

nipear




msg:639150
 7:11 pm on Dec 6, 2004 (gmt 0)

Ohh, I forgot to mention 1 more good one you can start today.

-Email like crazy. Even if you haven't been collecting emails for your newsletter, website updates, etc. You can still email your best demographic, past customers. Don't worry if you don't have permission, they will be happy for the reminder. I've bought at dozens of smaller sites, only to forget the URL, and having tried like mad to find them. We've got a list of over 30,000 and the past customers convert much better, and only 1 or 2 have complained. I had a detailed analysis comparing our newsletter conversion rates between site visitors and past customers, but it's long gone. The simple answer was customers converted much, much better.

Anyway the point is sign up for one of the hosted email newsletter sites like constant contact, or Intelicontact and send one out today. They are very cheap these days and loaded with features. And you can just upload all your past customers and get a simple email out today saying "Buy our Stuff at abc.com"

Right now we send out 2 a week vs. 1 every week or 2 during the regular season. I can't give out details, but our newsletter accounts for a significant portion of sales this time of year. And by far it's got the best ROI.

lloyd




msg:639151
 4:56 pm on Dec 8, 2004 (gmt 0)

Nipear.

We have a very early guarantee postal date, today infact.

Would you recommend that we leave it on the page or remove it and place it in our general help page, where a lot of people now place it.

I am concerned that we may loss orders by heavily advertising this date, when in fact we still have time to get things out in time for Xmas.

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