Let's get to it. I've been running ecommerce sites for over 5 years now. This is my 6th season, and I've got a few pointers for you to get the most out of Christmas.
-Show your delivery schedule. Put it on everypage saying when orders must be in for Christmas delivery. Or at least a link to a detailed page about when orders need to be in by. If shoppers aren't 100% confident they aren't going to get their items by Christmas, they won't buy...
-Tell them to buy early. This is one of my favorites and it works great on conversion rates. Tell people you have a limited stock on hand and that once it's gone it will be gone until after Christmas. It may sound simple and cheesy, but it works. Little banners, in your header or on the side bar work well for this.
-Up your adwords and OV bids. Why? Cause quality traffic converts much better these next 2 weeks than any other time of the year. Of couse this only applies if your selling something that is "gift" material. But a general rule I've seen over these last 5 years is that the closer to Christmas, the better the conversion rate is up to the 18th to 20th depending what day Christmas is. So you can get more sales with the same ROI by upping your bids.
-Add a 800 number to your website. It's not too late, just do a google search for toll free numbers and anyone of those companies can get you a 800 number up in 2 days. Don't skimp and pay the $20 fee for a 800 vs 866 or 877. Everyone feels better calling an old established 800 number over a 877 number. As for the purpose of the 800 number, it's all about conversion. I've done A/B testing as have others and it's one of the best ways to improve your conversion rates. Also, hardly anyone calls the number. Just send it to a voice mail, and call them back if it's important.
Well these are 4 things you can do by Monday to get ready for the week ahead and really take your sales to the next level. Well back to packing orders, and good luck with the Holiday season.