I'd like to do a quick survey of chargebacks so that I can continue building my list of chargeback prevention measures as posted at [webmasterworld.com...] and identify weaknesses in the precautions listed there. The list will benefit all retailers, not just me.
If you have had chargebacks, what was the reason given for the chargeback? Did you take the precautions I gave in my list? Did you verify the cardholder's address? Did you send the goods to the cardholders address? Did delivery of goods require a signature?
If you didn't take those precautions, why not? (ie, your card processor may not support AVS). Could the chargebacks have been prevented if you HAD taken those precautions?
I want people to be brutally honest with their answers - if you have followed all those precautions, then the chances of chargebacks occurring are slim. Sure, they'll still happen, but not very often.
If chargebacks still occurred despite taking those precautions, then what reason was given? If you satisfy the card issuer that the transaction was genuine and that the cardholder has received the goods they ordered, then the card issuer may cancel the chargeback. Did you provide the card issuer with all the information you had to prove the transaction was genuine and that the cardholder had received the goods?
If you provided goods, did you get them back? If you followed the precautions then you should have sent them to the cardholder and the goods should be recoverable.
What other reasons (not covered in the list) have been given for chargebacks occurring? What other precautions do you think you could have taken to prevent chargebacks?
What about provision of services? Without any delivery requiring signatures, there is a greater risk of chargebacks. Have you had a chargeback for provision of a service? If so, what reason was given and what did you do when challenged by the card issuer? What other precautions could be taken to prevent chargebacks for service provision?
Any other thoughts / comments / suggestions etc?