homepage Welcome to WebmasterWorld Guest from 54.204.73.126
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / WebmasterWorld / Ecommerce
Forum Library, Charter, Moderators: buckworks

Ecommerce Forum

    
How to calculate the conversion rate?
I am not so good at math :)...
mirceagoia

10+ Year Member



 
Msg#: 2971 posted 6:58 pm on Oct 25, 2004 (gmt 0)

I want to see how's the conversion of the site where I am webmaster...in percentages.

I'read that 1-2% are the regular conversion rates...I have the feeling that my site's conversion rate is higher (for now, it has about 5000-6000 unique visitors/month and 15,000-18,000 euros/month as sales).

It is a niche site (cookbooks)...

Can anyone give me a formula to calculate the conversion rates?

Thanks,
Mircea

 

ogletree

WebmasterWorld Senior Member ogletree us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2971 posted 7:09 pm on Oct 25, 2004 (gmt 0)

You would need the number of sales to get that number. All you do is:

# of sales/# of visitors

If you have 5000 visitors and 100 sales then you would have 2% conversion rate.

webwoman

10+ Year Member



 
Msg#: 2971 posted 7:18 pm on Oct 25, 2004 (gmt 0)

Do most people use unique visitors or total visitors to establish conversion rate?

diamondgrl

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2971 posted 7:37 pm on Oct 25, 2004 (gmt 0)

Just based on the figures you give, it sounds like you must have a terrific conversion rate.

ogletree

WebmasterWorld Senior Member ogletree us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2971 posted 7:44 pm on Oct 25, 2004 (gmt 0)

Adsense uses pageviews. It really does not matter. Just use the same thing every time. The best way is to use cookies and try to get a real number of people that come to your site. There is all kinds of things to track. None of them very acurate. You can have a CTR of pageview on your checkout page and see what your CTR is on people that get that far. That is also good to see if you are loseing people at the checkout page. You can have a CTR a single item or page. I think a CTR per page is a real good way to do it that way you know what works better. My stat program will give me number of visitors per page.

mirceagoia

10+ Year Member



 
Msg#: 2971 posted 8:35 pm on Oct 25, 2004 (gmt 0)

Well, the numbers from the last month are:
- 340 orders (17,689,74 euros)
- 6810 unique visitors (I use Webalizer to get this)

So the math would be: 6810/340=20 (would be this 20%?)

If yes then it seems to me that it is a very good conversion rate! (I am not running any Google AdWords or other PPC systems...in fact, I am not running any paid services like this...nor an affiliate systems).

All that I have is Google free search (it seems I am doing good in the searches within my niche market)...

I know I should diversify for increasing the conversion rate...I should get into affiliate programs somehow...and maybe going to a PPC program too...but the owner of the site doesn't want any paid service...so I am kind of stuck...

I should make better the site (more content...not only books)...but again, I can't do it alone...because the site is in a language I don't speak (it has an English version tough but the focus of this site is on people who are speaking that language which is not English)...and the owner doesn't want to be involved too much in this transformation...

I know the site can make much better...I explained to him too...and he expects to make better...but you know, without work and involvement things cannot last very long (especially in this are of commerce: e-commerce).

I am working since 4 years ago with them...I practically built this site from scratch and made it successfull (most of my work is done by telecommuting - me living in another country, not in the country where this company is)...

I am quite happy with them (the owner is a good man and gave me some free hand over the things)...yet, as I said, I feel I am stuck (because I cannot do all by myself especially because I don't speak that language - with the owner and his employees I speak in English)...

I have many ideas but most of them I cannot put it in practice...

Sorry if this sounds like a complain...I felt the need to speak with somebody and this forum is a full of people with experience...and some of them may advice me...

Thanks,
Mircea

flobaby

10+ Year Member



 
Msg#: 2971 posted 11:37 pm on Oct 25, 2004 (gmt 0)

wrong way around for the math:
340/6810=.049
That's about a 5% conversion rate.

ogletree

WebmasterWorld Senior Member ogletree us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2971 posted 1:04 am on Oct 26, 2004 (gmt 0)

I'm sorry I had it backwords. The bigger number should be on top. I was doing the math right I just did not know how to wright it down.

Larryhat

10+ Year Member



 
Msg#: 2971 posted 1:12 am on Oct 26, 2004 (gmt 0)
SALES go on top of the fraction
VISITORS (sold or not) go on the bottom.

This gives you a number something like 0.0499.

For PERCENT (sales per hundred visitors) you
want to multiply 0.0499 by 100 giving you
4.99 ... which is just about 5 percent ( 5% )
and a very respectable "conversion rate".

Its another way of saying "5 out of every 100 visitors buy something."
I wouldn't make drastic changes with good results like that, not without a lot of thought.

- Larry

mirceagoia

10+ Year Member



 
Msg#: 2971 posted 10:23 am on Oct 26, 2004 (gmt 0)

Thanks for everybody :)...

Mircea

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / WebmasterWorld / Ecommerce
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved