In your own experience and opinion, which is the best way (meaning cost-effective, or plain cheap, yet effective) to publizice your e-commerce site? Specially if your site is NOT linked to a major corporation or trademark. What would you do? What have you done? Can you share it with us?
If you are only on line, my experience is that advertising off-line is very expensive. The problem being, is that your customers are such a long way away from a pc that is turned on. That makes radio possibly the worst i think.
1. Email lists with special options (Opt-in/Opt-out, of course) 2. Notifications of new products related to customers interested (Keeping them coming back is just as important as hooking them the first time 'round) 3. Tell-a-friend function (make it item/page specific. Don't just send them the entire site. Give them room for entering a brief message too.)
These are cheap ways that you can promote, given some technical skill. If you need details on any of these, ask.
Thanks for that thread Filipe, very interesting and enlightning. So far, and apparently in this order: Search engines, browsing (I'm guessing link exchange and banners) and personal/friend recommedation (also word of mouth, implies an overall good experience: from browsing and shopping to support and service).
Online marketing works the best in my experience, but some worthwhile old-world techniques we use are news releases, trade shows, newsletters, and bus advertising.
If the site provides the right content targeting a young audience, handing out cool stickers works well. Mountainzone did this when they started-- their stickers could be seen in public places from Canada to Mexico.