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Ecommerce Forum

Top revenue companies?
Seeking feedback on how to monetize traffic.

10+ Year Member

Msg#: 294 posted 6:56 pm on May 10, 2002 (gmt 0)

Hi all. I'm researching ways to monetize web traffic. When looking around, I see a great deal of different CPM & CPC companies out there.

The site I'm researching for get's about 2-3 million impressions a month. Because of the high traffic, the content of the ads is VERY important. No adult ads or anything like that are acceptable.

We currently don't gather much demographics on anyone, so the targeting ability is limited.

Can anyone recommend a great place to start? Currently, I'm examining DoubleClick pretty heavily, but I see a lot of privacy concerns on usenet.

TIA for any suggestions or recommendations.




10+ Year Member

Msg#: 294 posted 2:43 am on May 11, 2002 (gmt 0)

Doubleclick's latest contracts aren't that favorable to publishers. You have to agree to top and bottom banner placement, a 25 cents cpm default fee, and to give them more than 54 percent of revenue. Also they like to run uncapped popups.

You need to decide what you want to run as far as popups/ popunders.

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