I have been developing a group of service sites for the legal industry (B to C) for over a year and I am finally nearing launch, however I am semi-stumped as how to respond to merchant account vendors requests as to monthly volume.
The following quote from payquake seems to sum up the merchant requirement industry as a whole:
"You are not limited to any monthly volume, however, please consider your monthly volume carefully. A high monthly volume will require additional information to approve your account. A low monthly volume may be easier to approve, but if you exceed that volume in actual processing, then your funds can be subject to withholding by our backend processors for fraud mitigation."
This is pretty much the same language I am hearing from my bank, primary CC merchants, and third party (if payquake is third party) merchants.
I realize we all have to prove our business models over time as to being low or no charge back risks, but I don't know how to get started regarding volumes. I have 5 different products that I was planning to release over a 5 month period to allow for establishing metrics on each product on an individual basis (PPC costs, + other media = ROI) plus expect growth on each of these sectors through affinity and partner marketing.
Anyway, to round out my question, how have you e-commerce pro's handled this requirement. Should I quote out volume estimates on the high side? Maybe split vendors (I am planning parent/child sites for each product) or leave my fate to having my accounts frozen because a had a great month or two with each product and ..GASP.. actually grew my business.
[edited by: DaveAtIFG at 1:41 pm (utc) on July 27, 2004]
[edit reason] Side scrolling [/edit]