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What would you do with a budget of 25.000$?
Would you use traditional media too or online actions only?
jose




msg:631986
 9:17 am on Mar 21, 2002 (gmt 0)

I have been given a budget of 25.000$ to promote a site and I wonder what you guys would you do with it?

Thank you very much

 

chiyo




msg:631987
 9:21 am on Mar 21, 2002 (gmt 0)

Jose let us know

1. The type of site (company, retail, portal, e-commerce, information etc)

2. The objective of the site

3. The target audience

That would make a lot of difference to how i would promote a site,

Marshall




msg:631988
 9:21 am on Mar 21, 2002 (gmt 0)

What type of site are you talking about. That, I would think, would influence the answer.

jose




msg:631989
 9:25 am on Mar 21, 2002 (gmt 0)

Sorry guys

The site is a Travel Site

Kind Regards

jose

jose




msg:631990
 9:27 am on Mar 21, 2002 (gmt 0)

and the target market is people traveling to Spain on holidays

thanks again

Marshall




msg:631991
 9:33 am on Mar 21, 2002 (gmt 0)

jose,

For that, I would go with a combination print and Internet campaign. Target magazines like The New Yorker (in the U.S.) where you'll find a lot of readers who travel. Any magazines or web sites that are recreational in nature should fit what you need.

backus




msg:631992
 9:34 am on Mar 21, 2002 (gmt 0)

It depends. Did you make it clear to the client you are promote online? Does he expect you to promote him offline?

jose




msg:631993
 9:49 am on Mar 21, 2002 (gmt 0)

Backus

The prospect is anybody who travels to spain, I believe it does not matter how we reach him/her. This could be through an online channel, print, teletext, radio, etc.

What it is important is that the bookings are all made online, with a call center baking it up.

I sincerelly believe the secret of all of this is INTEGRATION of all the channels. Simple thing that we sometimes forget...

thanks

JonB




msg:631994
 10:22 am on Mar 21, 2002 (gmt 0)

I would take the money and run! :) wow, 25000! i wish i would have so much money for living, yet alone for promoting website.

Jon

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