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What would you do with a budget of 25.000$? Would you use traditional media too or online actions only? jose
I have been given a budget of 25.000$ to promote a site and I wonder what you guys would you do with it?
Thank you very much
Jose let us know
1. The type of site (company, retail, portal, e-commerce, information etc)
2. The objective of the site
3. The target audience
That would make a lot of difference to how i would promote a site,
What type of site are you talking about. That, I would think, would influence the answer. jose
The site is a Travel Site
and the target market is people traveling to Spain on holidays
For that, I would go with a combination print and Internet campaign. Target magazines like The New Yorker (in the U.S.) where you'll find a lot of readers who travel. Any magazines or web sites that are recreational in nature should fit what you need.
It depends. Did you make it clear to the client you are promote online? Does he expect you to promote him offline? jose
The prospect is anybody who travels to spain, I believe it does not matter how we reach him/her. This could be through an online channel, print, teletext, radio, etc.
What it is important is that the bookings are all made online, with a call center baking it up.
I sincerelly believe the secret of all of this is INTEGRATION of all the channels. Simple thing that we sometimes forget...
I would take the money and run! :) wow, 25000! i wish i would have so much money for living, yet alone for promoting website.