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Ecommerce Forum

Adding a couple days to shipping time
Does this have an affect on conversions.

WebmasterWorld Senior Member 10+ Year Member

Msg#: 2274 posted 12:42 am on Jun 4, 2004 (gmt 0)

How much does increasing the shipping times, affect conversion. We use to give ourselves a 2 day lead time to package orders up, and we are increasing it to 4 days, just to cut down on the WIMO's. Thats "Where is my Order" for the acroymn challenged. We ussally label them WIMF0, on bad days; you can guess what the 'F' stands for :)

Anyways, has anybody increased the estimated shipping times and seen a drop in conversion (ie. a parcel takes 11 days to get delivered instead of 7, for example).

I suspect that shipping costs are more critical than the actual shipping time, but im curious if anybody has done the math on the effect on conversions.



10+ Year Member

Msg#: 2274 posted 12:52 am on Jun 4, 2004 (gmt 0)

We are starting to add a few extra days to our orders and then if we get the shipment to the client before the anticipated date then we look good. We were having a few too many shipments arriving a day or two late and that understandably peeves people off. We have found it better to estimate large and then deliver small. Better to tell a client it will be delivered in 7 days and have it delivered in 5 than the opposite!



wifi on the fly

10+ Year Member

Msg#: 2274 posted 1:56 am on Jun 4, 2004 (gmt 0)

We have 7 to 10 business days for most of our orders and people don't have a problem with it.


10+ Year Member

Msg#: 2274 posted 8:20 am on Jun 4, 2004 (gmt 0)

I think it very much depends what you are selling. Certain products, people will expect them to arrive quickly, and vice-versa. You need to look and see what your competitors are doing.

You could always add a surcharge for faster delivery.

The bottom line is, be honest on your site, and then you won't upset anyone.


10+ Year Member

Msg#: 2274 posted 5:42 pm on Jun 6, 2004 (gmt 0)

We simply went from USPS 1st Class Mail to USPS Standard Delivery which added 3-5 days to the shipping time but saved us $2.60 per shipment.

No complaints after a month.


WebmasterWorld Senior Member essex_boy us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 2274 posted 8:05 pm on Jun 6, 2004 (gmt 0)

I found that if the gear isnt delivered within 5 working days people get upset.

So cant see a reason why you cant tell that it would be delivered in 4 days and have it arrive early.

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