How much does increasing the shipping times, affect conversion. We use to give ourselves a 2 day lead time to package orders up, and we are increasing it to 4 days, just to cut down on the WIMO's. Thats "Where is my Order" for the acroymn challenged. We ussally label them WIMF0, on bad days; you can guess what the 'F' stands for :)
Anyways, has anybody increased the estimated shipping times and seen a drop in conversion (ie. a parcel takes 11 days to get delivered instead of 7, for example).
I suspect that shipping costs are more critical than the actual shipping time, but im curious if anybody has done the math on the effect on conversions.
We are starting to add a few extra days to our orders and then if we get the shipment to the client before the anticipated date then we look good. We were having a few too many shipments arriving a day or two late and that understandably peeves people off. We have found it better to estimate large and then deliver small. Better to tell a client it will be delivered in 7 days and have it delivered in 5 than the opposite!