| 7:52 am on Feb 12, 2002 (gmt 0)|
If you're on a bidget www.advertwizard.com are selling banner placement for what seems like a very low cost, and the minimum buy is £5. You can do some level of geo-targeting if memory serves me. Other than that my only other suggestion would be some careful expense with a PPC search engine.
| 7:59 am on Feb 12, 2002 (gmt 0)|
pauliv, you might also look around for some specialized directories, some are free. If it's regionally oriented, we've got a few forums that are region-specific that might already have some information for you.
| 3:06 pm on Feb 12, 2002 (gmt 0)|
i use google adwords - very cheap and very easy to target your audience precisely.
others recommend trying paid listings on overture and looksmart etc. take a look through the other forums here for more information.
| 12:24 am on Feb 13, 2002 (gmt 0)|
Thank You guys for your advices, I will count them, but what about e-mails? would it be reasonable to try some?
| 10:21 am on Feb 13, 2002 (gmt 0)|
best not to send emails - spam is disliked the world over
| 4:14 pm on Feb 13, 2002 (gmt 0)|
I didnt mean SPAM. I hate it too, like the others,
especially when we talk about e-commerce?
By mails, i meant opt in e-mails.
| 4:16 pm on Feb 13, 2002 (gmt 0)|
Opt-In email and email newsletters are a good form of promotion and advertising. It is a very good way to stay in touch and up to date with current clients, potential clients, users, etc.
| 4:23 pm on Feb 13, 2002 (gmt 0)|
well, once again.. i actualy didnt mean this. I agree that opt in mail is a good way to stay in toush with CURRENT clients, but what if i havent got much of them yet :-)?
I mean advertizing in somebody's else newsletter? Whom can you suggest, with a good audience?
| 4:25 pm on Feb 13, 2002 (gmt 0)|
That may be a good avenue to pursue, but first get this information:
- How many subscribers
- How much for the ad
- Average CTR
- Average conversion rate (if tracked)
| 4:33 pm on Feb 13, 2002 (gmt 0)|
I'm rather new to this stuff,
what is average conversion rate?
And newertheless ^-) any names?
| 4:34 pm on Feb 13, 2002 (gmt 0)|
Dying Scent of E-Mail Ad Campaign [c.moreover.com]
| 4:58 pm on Feb 13, 2002 (gmt 0)|
>> what is average conversion rate?
the average ratio of those who view the ad to those who pay up for whatever you are advertising
views : sales
If a newsletter has 10,000 subscribers, with a CTR (clickthrough rate) of 1%, and a conversion rate of 1%, you make
((10000/100)/100) = 1 sale
If you paid £100 for that sale, your cost of customer acquisition is £100/customer (obviously, I've picked numbers for easy working here)
You then have to make a judgement as to whether £100/customer is a supportable rate for your products. If you sell pencils, probably not. If you sell prestige sports cars, probably yes :)
If you have the right product, and you do your research properly, you may well find that the Internet offers a lower cost of acquistion than traditional offline media campaigns, and if correctly handled, also provides better information on what works and what doesn't
| 5:08 pm on Feb 13, 2002 (gmt 0)|
OK! Thank you a lot for support. Will be trying something. Hope to succeed :-)
| 9:36 pm on Feb 21, 2002 (gmt 0)|
Hey there, I am on a mailing list that I know reaches a large American audience, you can post to it as well as purchase adspace for as little as $25.00 / day take a look at <no specific sites, please -rcj> :) It has helped my business I have recieved inquiries based on this from as far away as India and Romania. :)
(edited by: rcjordan at 9:38 pm (utc) on Feb. 21, 2002)
| 9:42 pm on Feb 21, 2002 (gmt 0)|
k the web site I told you to look at was blanked out so I sent you an email via your web site... sorry I forgot about the whole URL rules haven't been here for a while
| 9:44 pm on Feb 21, 2002 (gmt 0)|
>sorry I forgot about the whole URL rules
| 12:13 pm on Feb 25, 2002 (gmt 0)|
Hi Numediagirl, sorry, but what is the URL??