I Have recently been involved with a discussion on the benefits of "Pay-Pal" -Http://www.webmasterworld.com/forum22/127.htm
A major Pitfall it has, is that your customers must sign up before they buy, taking two days or more.
When questioned by crazy horse why I still had their button, I replied because they apparantly have a couple of million people already signed up who could buy, therefore I didnt want to lower my odds turning away potential customers.
Because of this, it becomes obviouse that Impulse Buying is our number one goal, yet that can only occur if your surfer is already signed up to the same emerchant that you are using to bill him with.
Many people will already have signed up emerchants, yet not neccesarily the one you use. "Bye Bye Impulse Sale".
It therefore also becomes obviouse that to Maximise our Sales, then we must Maximise the number of channels that we use to recieve that money through.
Idealy then, we would have a list of a dozen or so of the more popular pay-methods available next to our products. Allowing our customers to impulse buy with their prefered selection.
With this in mind, who would you include in your list and why?
I will start with the good old favourite..
(1) "Cheques by Post" and the why? - Many older people may be bold enough to attempt surfing, but they are scared of entering credit card numbers in to technology they dont understand or trust. These same people also seem to prefer having a simple order form to print and post.
(2) eCommerce providers:Pay-Pal appear to be one of the cheapest. + = Free -= can take 2 days for customers to signup(Loss of Impulse Sales) yet ++ with millions of people already signed up, some impulse sales would be possible.
(3) "No-Chex" has the same 2 day pitfall, yet obviously has registered clients. (UK market).