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Ecommerce Forum

    
E-metrics
which do you use ? list them here
fom2001uk




msg:654615
 12:23 pm on Jan 30, 2002 (gmt 0)

Let's get a list of e-metrics for ecommerce sites. I'll start with a few :

Conversion Rates - by visitor, by visit

Visit Depth (avg PVs per visit or per unique visitor)

Time spent online - by visit, by visitor

Abandoned Carts - as percentage of visitors

Repeat Visit percentage

No. of Visits per Order

There must be loads more, what do you measure and how do you measure it ?

Fom

 

fom2001uk




msg:654616
 12:35 pm on Feb 4, 2002 (gmt 0)

What about Abandoned Carts ?

I read a report which used PAGE VIEWS to determine this. I would have thought you have to use VISITS surely ?

What do you think ?

sugarkane




msg:654617
 5:29 pm on Feb 4, 2002 (gmt 0)

My current favourite is revenue generated per page view - hardly cutting edge visitor monitoring, but good for getting a general feel on how much bringing in extra traffic will affect the bottom line.

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