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which do you use ? list them here
| 12:23 pm on Jan 30, 2002 (gmt 0)|
Let's get a list of e-metrics for ecommerce sites. I'll start with a few :
Conversion Rates - by visitor, by visit
Visit Depth (avg PVs per visit or per unique visitor)
Time spent online - by visit, by visitor
Abandoned Carts - as percentage of visitors
Repeat Visit percentage
No. of Visits per Order
There must be loads more, what do you measure and how do you measure it ?
| 12:35 pm on Feb 4, 2002 (gmt 0)|
What about Abandoned Carts ?
I read a report which used PAGE VIEWS to determine this. I would have thought you have to use VISITS surely ?
What do you think ?
| 5:29 pm on Feb 4, 2002 (gmt 0)|
My current favourite is revenue generated per page view - hardly cutting edge visitor monitoring, but good for getting a general feel on how much bringing in extra traffic will affect the bottom line.
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