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Ecommerce Forum

Women Take Lead in Web Shopping
58% of Buyers Were Female

 1:42 pm on Jan 2, 2002 (gmt 0)

"Women outshopped men on the Internet during the holidays for the first time ever, infiltrating a retail realm once dominated by young, wealthy white males, according to a national survey released yesterday by a nonprofit research group."

Washington Post [washingtonpost.com]



 1:51 pm on Jan 2, 2002 (gmt 0)

They finally caught up! My clients are 68% female as of year end. At least they are the ones doing most of the ground work when shopping for vacations.


 2:27 pm on Jan 3, 2002 (gmt 0)

Like this is a surprise? (duck)

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