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Is it possible to promote a site without Overture?

Msg#: 177 posted 7:28 am on Dec 14, 2001 (gmt 0)

I am asking this for a frined who does not have the monthly budget to run a full blown Overture account. Since Overture has taken over, is it possible to run a successful internet business without drowing in Overture?



WebmasterWorld Senior Member marcia us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 177 posted 8:44 am on Dec 14, 2001 (gmt 0)

It might depend on the particular business, but I know a number of people who do and they don't pay for any listings.

One lady makes stuff that you wouldn't think someone could make a living from, but she's turning away large orders because she's too busy and will be through January. It's slightly seasonal with an upsurge for the holidays, but she does steady business all year. She's got steady traffic through good search engine listings (all free), and estimates that half of her business is through search engine traffic and half through links & webrings (very common for that niche), plus now there are return orders from last year.

Another went from zero traffic and never an order to supporting a household with a couple of kids after the site was re-done and optimized. No paid at all, but there's a Yahoo listing and just good rankings. Again, you would't think the products would sell that well, but apparently they do.

Possibly not for some businesses, but some can do very well without paying.


Msg#: 177 posted 8:57 am on Dec 14, 2001 (gmt 0)

Definitely. I operate in a number of markets and barely use it at all. Where I do, it accounts for a small percentage of visitors. If you ask most of the major players on here which source accounts for most traffic, I think very few will state GoTo/OT

click watcher

Msg#: 177 posted 9:57 am on Dec 14, 2001 (gmt 0)

i agree, my business is based around multiple sites in a single niche market - typical serps for 2 word keyphrases would be 100k-1million results on google and with 3 words very much lower - and it is fine without overture (but i do have ink pfi pages and yahoo listings)
obviously i don't know how this would apply in other areas.


WebmasterWorld Senior Member 10+ Year Member

Msg#: 177 posted 5:13 am on Dec 18, 2001 (gmt 0)

Ebgreen, I do just fine without using Overture. I gave up on them a couple of years ago when I found myself spending way too much time searching for affordable keywords and then having to argue with their "editors" over rejection of relevant keywords.

Additionally, I have a problem with ROI if I have to pay 5 cents for a visitor that is only worth 2 1/2 cents.

Google, Fast/Lycos, Inktomi, Yahoo, ODP, Looksmart and even Altavista can collectively be good sources of quality traffic if you work at it.

IMO, it will take a newbie at least six months to start getting traffic from the conventional search engines, and probably two years to get the right kind of commercial traffic from them. And the landscape will be changing every few months even as they are learning. So it's not hard to see why many people are willing to throw money at Overture to jump start their web sites. But I don't see how many people can build a profitable business model with the ROI I see from Overture traffic costs.

IMO, if you have to spend more than 10% of revenues on advertising, you're doomed from having a successful business. Those 5 cent visitors at Overture would have to return 50 cents each and I don't see that happening.

If you want to impress investors with traffic numbers, I'd say go over to Overture and dump a wad. But if you've got to eyeball the bottom line to make payroll, I'd plan on learning how to deal with the rest of the search engine world.


WebmasterWorld Senior Member chiyo us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 177 posted 6:01 am on Dec 18, 2001 (gmt 0)

I' pretty sure Overture will decline in importance as sites that presently use their system set up their own PPC in future. Also people may wake up to obvious PPC links and eventually start to ignore them the same way they ignore banner ads... (Hmm.. maybe optimistic!)

On a broader view, people may stop using SE's that use Overture and PPC too much and move to google, fast, wisenut and "cleaner" indexes.

Overture is simply and purely a "shopping" index - a yellow pages for the Web. It does that well, but it does not add functionality to generalist Se's, apart from helping them with revenue, until their customer's depart.

I think Ov is at its peak of Web visibility right now.


WebmasterWorld Senior Member nffc us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 177 posted 6:06 am on Dec 18, 2001 (gmt 0)

We use them mainly to keep competitors in their place, taking an overall stance on ROI throughout the entire web marketing budget.

As mayor points out it can take a considerable amount of time to get established in the real SE's, once you are established, there is the opportunity to average down the overall cost per click, this is not an option for the newcomers.

>is it possible to run a successful internet business without drowing in Overture?

I can 100% assure you that it is.


Msg#: 177 posted 1:54 pm on Dec 18, 2001 (gmt 0)

what about a vitamin and nutrition company. Can it stand without Overture?


WebmasterWorld Senior Member 10+ Year Member

Msg#: 177 posted 1:58 pm on Dec 18, 2001 (gmt 0)

eb, for a friend eh !

It's not so much the net-market you are targetting, it is the amount of comp, that are. Though i would say i have never used the pay facilities, but do very well with overture.


Msg#: 177 posted 10:16 am on Dec 20, 2001 (gmt 0)

Yes, it is for a friend. I have a sports nutrition site and it does as well as any on the internet. The site I am talking about is a vitamin company.


WebmasterWorld Administrator skibum us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 177 posted 12:21 am on Jan 4, 2002 (gmt 0)

It can definately be done. Most of our clients use Overture, but that is because they have big budgets. I usually recomend that thay focus on ODP, YAHOO! and MSN first and foremost. Google will then start to fall into place. We've just started using the LookSmart Site Promote and the site is showing up everywhere they say it might though we have yet to see how many people actually click. If there is a budget for promotion, I think it's is often better to spend 2 grand on MSN, and YAHOO! if the opportunity for rankings is there.


WebmasterWorld Senior Member 10+ Year Member

Msg#: 177 posted 7:25 pm on Jan 4, 2002 (gmt 0)

>is it possible to run a successful internet business without drowing in Overture?

Yes, build a site ground up from what you learn here, stay legit, get in the directories, make it a site that others will want to link to and come back to, provide solid content first, hope you have a good product that sells well

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