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Ecommerce Forum

How's Your Holiday Online Sales?
Learning Curve

 6:03 pm on Dec 5, 2001 (gmt 0)

My holiday related site is seeing sales similar to those on the same days last year. I expected an increase.

Is this lack of sales growth common for other sites this year?

Hopefully, the season will end strong.



 6:12 pm on Dec 5, 2001 (gmt 0)

I'd say my holiday sales are brisk. No complaints right now.


 1:38 am on Dec 6, 2001 (gmt 0)

Sales my month using a relative factor.
1-800 sales are not included.

September 3.8
October 9.3
November 18.7
December to date 11.3

Last year was the launch, full month of December 2000 was 1.4

Many additions and SEO improvements have been made over the year.


 7:23 am on Dec 6, 2001 (gmt 0)

So far so good, Its still to early to tell. This next weekend will be the test.


 8:29 am on Dec 6, 2001 (gmt 0)

Looking at enquiry rates season on season, in this case November last to this year for trips running either June and later next year or on a last minute basis in December/January, our figures have almost doubled during November.

This has been a major quirk with a number of variables at play. Probably the biggest contributor has been a run of heavily discounted airfares the problem is that its attracted mostly low budget clients.

Actual conversion rates are unchanged.


 7:25 pm on Dec 12, 2001 (gmt 0)

I dont really sell much, but my sales increase each month as i try different advertising methods. Put in a few bucks to advertising and you will get more out of it(assuming your picking the right market)

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