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Email Confirmation
Best I've ever seen

 6:44 pm on Jan 23, 2004 (gmt 0)

I ordered something last week and this is a copy of the confirmation email I got. I removed any of the specifics and the company name has been removed

Your CD has been gently taken from our shelves with
sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CD and polished it to make sure
it was in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over
the crowd as he put your CD into the finest gold-lined box that money
can buy.
We all had a wonderful celebration afterwards and the whole party
marched down the street to the post office where the entire town of
Portland waved 'Bon Voyage!' to your package, on its way to you, in
our private jet on this day, Monday, January 19th.
I hope you had a wonderful time shopping with us. We sure did.
Your picture is on our wall as 'Customer of the Year'. We're all
exhausted but can't wait for you to come back!

Thank you once again,
Annie Nonymous, President



 6:48 pm on Jan 23, 2004 (gmt 0)

Its always nice to see a company with a sense of humor.

The only problem I see is that if the company does screw up the order somehow, then it can be seen as a little arrogant and can rub the customer the wrong way.


 7:24 pm on Jan 23, 2004 (gmt 0)

Brings tears to my eyes to know that personalization is still alive and well. Bravo. I wonder .. does that come with a personal chef and maybe a masseuse?


 9:22 pm on Jan 23, 2004 (gmt 0)

So did the package ever arrive?



 10:28 pm on Jan 23, 2004 (gmt 0)

So did the package ever arrive?

Yes, it was in wrapped in bubble wrap in your standard corrugated cardboard box, but there was a discount for my next purchase.


 10:39 pm on Jan 23, 2004 (gmt 0)

My brother has bought some CDs from those guys too and he thought the emails were so great he forwarded them all on to me.


 2:52 am on Jan 24, 2004 (gmt 0)

good viral marketing idea for sure

but if you mess up it could be confused for sarcasm


 5:05 am on Jan 24, 2004 (gmt 0)

It could also be seen as deceptive. The package arrived in bubble-wrap, not a gold-lined box. I doubt the company owns a private jet to deliver your package. Finally, if you're the customer of the year and I order from them and get the same e-mail what does that make you? The former customer of the same year? ;)


 5:23 am on Jan 24, 2004 (gmt 0)

Maybe I'm a fuddy-duddy, but I don't like it. WAYYY too overboard with sarcasm for my tastes. By the time I got to the "Customer of the Year" part, I was saying to myself, "F--- off....".

I like creativity and a sense of humor in business, but in smaller sips ... not 55-gallon drums.


 4:19 pm on Jan 25, 2004 (gmt 0)

So did the package ever arrive?

Hilarious comment.


 10:10 pm on Jan 25, 2004 (gmt 0)

Not sure I like it, however the overall idea of being a little more creative does sound like a wonderful idea.


 10:23 pm on Jan 25, 2004 (gmt 0)

yep very very funny the kinda of joke email I like, it just makes me wonder how many people think they are sill devils, rather than taking in the way it was meant.

I try and keep clear of jokes when Im dealing with customers not every one has the same Idea of whats funny and whats not.


 11:17 pm on Jan 25, 2004 (gmt 0)

Love it, personality oozing from every pixel.


 12:04 pm on Jan 26, 2004 (gmt 0)

It's horses for courses really. It may not be to everyone's liking but that particular company is operating in quite a specialised market niche and that's just the kind of personality-driven approach that would appeal to the majority of their customers. I couldn't get away with it in my sector, but I suspect it's producing quite a high degree of loyalty and repeat-buyers for them.


 12:40 pm on Jan 26, 2004 (gmt 0)

Very funny confirmation, but it wouldn't work with my customers. I had a conversation with one of my customers when she was placing an order and made a joke about something which is perfectly normal in Ireland, but she just didn't get it.

On the topic of email confirmations, do you include links to similar sites in them? When I send out a confirmation I include a text ad to sites that I run to encourage follow up sales. Has anyone had much success with this strategy?

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