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Ecommerce Forum

    
Best way to display product
Share your tips.
pmac




msg:633920
 3:27 am on Nov 9, 2001 (gmt 0)

Coming from a traditional retail background, I realize that the success of a particular item in the store is dependent on a host of factors, however where that product is placed in the store is paramount. Back in my other life as a brick and mortar retailer, we used this simple concept to strategically place the products we wanted to sell on the sweet spots on the floor. I am struggling to aquire this skill in the e-comm world.

Selling a big ticket item (as I do), it is important from an inventory management point of view that 75% of my sales come from 25% of the products I sell. What order do you display your products in? lowest price to highest? The opposite? Are you concerned about sticker shock? What works for you?

 

mivox




msg:633921
 6:09 pm on Nov 9, 2001 (gmt 0)

On my product search results, the lowest price item leads the page, witht he bigger ticket items at the bottom...

On the category browsing template, I have it sorted by size. Most of our products can be "measured" by their various electrical capacities, so the page would have the 50 watt product at the top, and the 900 watt product at the bottom. Generally speaking, the prices rougly correspond to size as well.

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