every one in ten - twenty of my customers I phone and talk, ask them what they thought about the service etc. Everyone of them so far has been surprised that Ive called them - Im in the UK all my orders go to the states.
I like doing it as its far more personal and effective, I can tell more from the way they say something than from a card.
It works try it and im sure its cheaper.
Want to hear something terrible, we call everyone of our customers to ask them about their order, and then while we are on the phone with them, we try to sell them something.
Maybe it's not so terrible. They customer gets personal care and we have a way to pay for it.
Essex Boy - what kind of information do you glean from your conversations? Do you call a customer if the shipment arrived late?
We send a nice thank you card with warranty information and numbers to call if the customer has any problems. Further we list the link to our closeouts page which gets people coming back as they usually spent the min. time thru the site the first time.
BTW You can pick up nice embossed cards at a fine paper supply house. We run them thru our laser printer, cost about .11 each.
Customers are chosen at random - I may end up with an unhappy one or.... I ask if theyhave received their parcel (Knowing they have by the timescale), was it as they thought it would be. Are they red widget fans (if they ordered red widgets) talking about new red widget products coming up. Whats hot in the US relating red widgets etc etc
Youd be surprised at how customers take this and they are as rule very willing talk - its shuting them up thats the hard part!
|Want to hear something terrible, we call everyone of our customers to ask them about their order, and then while we are on the phone with them, we try to sell them something. |
That's not terrible. That's good marketing!
|every one in ten - twenty of my customers I phone and talk, ask them what they thought about the service etc. Everyone of them so far has been surprised that Ive called them - Im in the UK all my orders go to the states. |
I wouldn't be comfortable calling people uninvited. That's just me, though.
|I wouldn't be comfortable calling people uninvited. That's just me, though. |
Me neither, mostly because I would be very upset at being subjected to that as a customer. The only exception might be very high ticket items.
Why not make the feedback on the web by including a link in the electronic invoice sent to the customer? if you can develop the function yourself, this way is a lot cheaper and more convienient (how do you spell it?..) for the customer
|The first question is, where can I get these made? |
The second is, how do you get to use the "postage will be paid by addressee" setup? Does the USPS bill you occassionally?
Modernpostcard.com for the stuff,
return postage-- hassle to do, you must set up an account with USPS and the mailer must conform to all these standards. I'm sure modernpostcard can give you more info on that. I don't remember if those accounts were advance deposit accounts or pay for postage on delivery.
I also wanted to say--- calling customers--- US--- have to be very careful with do not call lists and anti-telemarketing stuff nowdays. Sure, they are your customer, but some people are a little touchy about being called, even if the selling is subtle.