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Ecommerce Forum

Purchases by day of the week
Monday - the top producer?

 2:15 am on Nov 6, 2001 (gmt 0)

These are the percent of orders placed per day over a year. The dollar amount generated per day are not represented.

Sunday - 8%
Monday - 26%
Tuesday - 15%
Wednesday - 13%
Thursday - 13%
Friday - 8%
Saturday - 15%

The numbers are rounded down.
I was suprised to see Monday at the top.



 6:28 am on Nov 6, 2001 (gmt 0)

No question about it, Monday is my best day. I know this goes against the grain, but I LOVE Mondays. :-)


 7:18 am on Nov 6, 2001 (gmt 0)

Why not monday?
Many people get paychecks on Fridays, but how many of you actually shop on fridays. Most people just want to go home and begin rest for a great weekend. Saturdays would logically be good shopping days, but most people like to leave the house, so it's probably better for B&M shops. Sundays wouldn't be good b/c of religious reasons and the general attitude which comes from those reasons. Mondays are the first day of the week - you feel revived after the weekend, you still have money in your pocket from friday, you are sitting at a computer at work not in the mood to re-start work. Walaa.

Of course, I could probably justify any day of the week if I tried.


 7:20 am on Nov 6, 2001 (gmt 0)

Out of curiousity, do page views / uniques correlate with the percentages? Basically, are more people visiting those sites on Monday or are they just in more of a purchasing mood?


 12:41 pm on Nov 6, 2001 (gmt 0)

I offer B2B... and there is no doubt about it... Monday is a REALLY poor day.

Tuesday is also poor, and then it starts motoring on Wednesday and Thursday and falls back a bit on Friday. Sat and Sun are obviously almost zero, as very few are at work.


 1:41 pm on Nov 6, 2001 (gmt 0)

Sunday and Monday are our best days.
I think it all depends on your product line.

We have a B2B and B2C on our site and both do well as the weekends come to a close.


 5:29 pm on Nov 6, 2001 (gmt 0)

I tend to see the best results on Tuesday for some reason. Monday is a very close second though. I have never been able to figure out why Tuesday beats out the other days on such a consistant basis.


 4:27 am on Nov 7, 2001 (gmt 0)


day - purchases - vistors
Sunday - 8% - 12%
Monday - 26% - 12%
Tuesday - 15% - 9%
Wednesday - 13% - 15%
Thursday - 13% - 19%
Friday - 8% - 15%
Saturday - 15% - 15%

Bulk up on advertising on Monday and Tuesday and back way off on Friday. With these stats.

I know each site is different, but this is getting me thinking about PPC bids.

Talk about a wide range of ROI!


 4:38 am on Nov 7, 2001 (gmt 0)

minapple, thats exactly what i was thinking.


 9:16 pm on Nov 7, 2001 (gmt 0)

I have B2B and B2C sites.

I usually get around 40% of the B2B sales during the weekends. Those guys are to busy working during the weekdays.

From my B2C sites I get most sale during the week days. Those guys have the most available time for shopping when they are at work :)


 4:10 pm on Nov 14, 2001 (gmt 0)

If you had asked me two months ago I would have said for B2C : Friday, Sunday and Monday as the best; Sat poorest. But since Sept 11 it has bounced all over the place with Fridays still good, but Mondays, Tuesdays and Weds about equal. Sunday is now up and down.

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