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Early Holiday Spike?
October sales double
minnapple




msg:633664
 11:36 pm on Oct 30, 2001 (gmt 0)

I have seen sales double this month on site that sells a product that would best fall under home decorating.

Is anyone else seeing any positive trends?

Wishing a profitable Holiday Season for all.
Minnapple

 

rcjordan




msg:633665
 11:43 pm on Oct 30, 2001 (gmt 0)

>anyone else seeing any positive trends?

You're the first to report here that I've seen, but there have been several articles in the newswires indicating that JohnQ had turned to online shopping bigtime.

skiguide




msg:633666
 8:16 pm on Oct 31, 2001 (gmt 0)

I would assume that in addition to security issues/fears of shopping at brick-and-mortar stores in the wake of the attacks, that
people are also beginning to shop much earlier than they used to, knowing they'll get the best deal online, but need to make sure they'll get it delivered in time for the holidays.

I think enough media attention went to the fact that things sold out early or couldn't arrive in time last year that people are making early shopping a priority.

minnapple




msg:633667
 1:52 am on Nov 15, 2001 (gmt 0)

Currently Novembers sales are tracking 30% over October (that were double of September).

This does not include the increase of 1-800 sales that are only advertised on the website.

Considering shipping I would think things will peak within the next three weeks.

minnapple




msg:633668
 2:21 am on Nov 25, 2001 (gmt 0)

After Thanksgiving Novembers sales are 56% over Octobers.

Happy client.

Marcia




msg:633669
 4:32 am on Nov 25, 2001 (gmt 0)

I've been watching one site with a number of products very carefully, and though the site owner hasn't told me any sales data (I should email and ask), there was a significant spike in October, and it's skyrocketed in November. Looks like people are seriously drilling down for obscure phrases as far as the 5th and 6th pages of results. The logs have been absolutely loaded this month.

It would probably be a good idea to add more products on the most popular, but I've suggested it and it's not up to me. If it were my own site I sure would.

minnapple




msg:633670
 5:47 am on Nov 25, 2001 (gmt 0)

Retailers are focusing on keeping their inventory costs down this year.

For the first time in decades deflation is a possibility.
Having clients add new items is a hard sell.

Targeting traffic to popular items and improving overall conversions is a good sell.

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