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Ecommerce Forum

Abandoned Shopping Carts
what is your rate of abandoned carts?

WebmasterWorld Senior Member 10+ Year Member

Msg#: 142 posted 3:37 pm on Aug 21, 2001 (gmt 0)

I manage a large e-comm site and i would love to find out what is the average rate of abandoned carts for others in our industry?

We are running at just over 50%.
Is this normal?

Just wondering.



WebmasterWorld Administrator brett_tabke us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Msg#: 142 posted 10:24 pm on Aug 21, 2001 (gmt 0)

From what I've seen, 50% is right in line for some sites. There are different types of carts that can get a bit more info upfront that have lower abandon rates. Those that start with getting some PII (even just an email), have vastly lower abandon rates.
Often, people will take the cart links just to see what info is below the link.


WebmasterWorld Senior Member 10+ Year Member

Msg#: 142 posted 3:41 pm on Aug 22, 2001 (gmt 0)

Thanks Brett

We designed our own cart so we are stuck with it unless we decide to spend a whole pile of cash on more code writing.

The abandoned carts really do not cause any problems, we were just wondering.

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